论修辞在英语广告中的应用.doc
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论修辞在英语广告中的应用,on the use of rhetoric in english advertisement contentsabstractikey wordsi摘要ii关键词iiintroduction1i.advertisement2a. the definition of advertisement2...
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论修辞在英语广告中的应用
On the Use of Rhetoric in English Advertisement
Contents
Abstract I
Key Words I
摘要 II
关键词 II
Introduction 1
I. Advertisement 2
A. The Definition of Advertisement 2
B. The Function of Advertisement 2
II. Rhetoric 3
A. The Definition of Rhetoric 3
B. The Function of Rhetoric 3
III. An Analysis of Rhetoric in English Advertisement 4
A. Simile 4
B. Metaphor 5
C. Pun 6
D. Personification 8
E. Parallelism 10
F. Rhyme 10
Conclusion 14
Acknowledgements 15
Bibliography 16
Abstract
Advertisement is a popular cultural phenomenon in people’s daily life. It not only provides the information about products and stimulates the purchasing power, but also enriches people’s ideological life.
Rhetoric is one kind of important expressive device in language. It refers to interpreting abstract and complex ideas or processes through simple and concrete methods. Since rhetoric is full of imagination, it can promote the transmission and communication of emotions and ideas.
Rhetoric exists in writings with various styles, especially, in advertisements. Rhetoric plays a very important role in English ......
Bibliography
[1] Aristotle. Rhetoric. translated by W. Rhys Roberts (New York: Modern Library,)
1954.
[2] Beidler, Peter G. Writing Mattes. Chengdu: Sichuang University Press, 2003.
[3] George Watson. Writing A Thesis. Chengdu: Sichuang University Press, 2003.
[4] Thomas C. O’Guninn. Advertising. Jinlin: Jinlin Univertsity press, 1998.
[5] 陈赤兒. 英文广告中的修辞[J]. [6] 陈淑华. 英语修辞与翻译[M]. 北京：北京邮电出版社，1990.
[7] 方梦之，毛忠明. 英汉-汉英应用翻译教程 第三版[M]. 上海：上海外语教育出版社，2002.
[8] 冯翠华. 英语修辞大全[M]. 上海：外语教学与研究出版社，1995
[9] 胡曙中. 现代英语修辞学[M]. 上海：上海外语教育出版社，2004.
[10] 胡壮麟. 语言学概论[M]. 北京：北京出版社，2001年.
[11] 刘秀玉. 新编简明英语广告写作手册[M]. 北京：知识出版社，2002.
[12] 孙晓丽. 广告英语与实例][M]. 北京：中国广播电视出版社，1995.
[13] 孙毅娟. 英文广告语中修辞手法的学习与研究[J].
字数：27962
On the Use of Rhetoric in English Advertisement
Contents
Abstract I
Key Words I
摘要 II
关键词 II
Introduction 1
I. Advertisement 2
A. The Definition of Advertisement 2
B. The Function of Advertisement 2
II. Rhetoric 3
A. The Definition of Rhetoric 3
B. The Function of Rhetoric 3
III. An Analysis of Rhetoric in English Advertisement 4
A. Simile 4
B. Metaphor 5
C. Pun 6
D. Personification 8
E. Parallelism 10
F. Rhyme 10
Conclusion 14
Acknowledgements 15
Bibliography 16
Abstract
Advertisement is a popular cultural phenomenon in people’s daily life. It not only provides the information about products and stimulates the purchasing power, but also enriches people’s ideological life.
Rhetoric is one kind of important expressive device in language. It refers to interpreting abstract and complex ideas or processes through simple and concrete methods. Since rhetoric is full of imagination, it can promote the transmission and communication of emotions and ideas.
Rhetoric exists in writings with various styles, especially, in advertisements. Rhetoric plays a very important role in English ......
Bibliography
[1] Aristotle. Rhetoric. translated by W. Rhys Roberts (New York: Modern Library,)
1954.
[2] Beidler, Peter G. Writing Mattes. Chengdu: Sichuang University Press, 2003.
[3] George Watson. Writing A Thesis. Chengdu: Sichuang University Press, 2003.
[4] Thomas C. O’Guninn. Advertising. Jinlin: Jinlin Univertsity press, 1998.
[5] 陈赤兒. 英文广告中的修辞[J]. [6] 陈淑华. 英语修辞与翻译[M]. 北京：北京邮电出版社，1990.
[7] 方梦之，毛忠明. 英汉-汉英应用翻译教程 第三版[M]. 上海：上海外语教育出版社，2002.
[8] 冯翠华. 英语修辞大全[M]. 上海：外语教学与研究出版社，1995
[9] 胡曙中. 现代英语修辞学[M]. 上海：上海外语教育出版社，2004.
[10] 胡壮麟. 语言学概论[M]. 北京：北京出版社，2001年.
[11] 刘秀玉. 新编简明英语广告写作手册[M]. 北京：知识出版社，2002.
[12] 孙晓丽. 广告英语与实例][M]. 北京：中国广播电视出版社，1995.
[13] 孙毅娟. 英文广告语中修辞手法的学习与研究[J].
字数：27962
