精神与形象造就优秀企业.doc
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精神与形象造就优秀企业,the spirit and image making the excellent corporationcontentsabstractikey wordsi摘要 .....................................................................
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精神与形象造就优秀企业
The Spirit and Image Making the Excellent Corporation
Contents
Abstract………………………………………………………………………………I
Key Words……………………………………………………………………………I
摘要 ……..............................…..................…......…………............……..................II
关键词……......……………………………………………………………………….II
Introduction……………………………………………………………………….…...1
I. The General Situations and Functions of Corporate Culture…………..…...….……3
A. The Definition………………………………………………………………...3
B. Introduction of the Conception ….....................................................................3
C. The Main Functions…………………………………………………………...4
II.The Effects of Traditional Culture to Corporate Culture............................................5
A. The Different Traditional Cultures…………………………………………....5
B. The Uniqueness of Corporate Culture………………………………………...6
III. The Utmost Importance of Corporate Spirit………………….……….…………. 7
A. The Relationship Between Enterprises and Employees……………….……....7
B. The Significance of Entrepreneurs Spirit……………………….……...............8
C. The Excellent Corporate Spirit..................................................................…....10
IV. The Positive Image and Famous Brand……………….……………………….…12
A. The Necessity of Corporate Image……………………..…………..………...12
B. The Construction of Famous Brand……………………………………….....12
C. Suggestions to Enterprises……………………………………….……..…....14
Conclusion………………………………………………………………….………...16
Acknowledgements…………………………………………………………….…….17
Bibliography……………………………………………………………………….....18
Abstract
With the economic development, the enterprises competition is increasingly intense. In the modern economic condition, Chinese culture circles and business circles research on corporate culture more deeply. Among them, the famous researcher Wang Jipeng wrote in his works Enterprise Culture Philosophy System Construction Practice,“Enterprise culture is the core of enterprise, it’s the impetus, which pushes forward the enterprise development.” In the paper, the author holds that Chinese enterprises must attach attention to the construction of corporate culture in order to develop successfully. This paper expounds important functions of corporate culture for enterprises’ great development, and the profound of traditional culture on the forming of corporate culture. The paper also demonstrates that corporate spirit is the essence of the management; and the corporate......
Bibliography
[1] Deng Liming: How to Mold China’s Corporate Culture. Journal of Jiaxing University, 2002, (2).
[2] James G.Gray: The Winning Image. London: Amacom, 1993.
[3] Susan C. Schneider, Jean-Louis Barsoux: Managing Across Cultures. Peking: Economic Management publishing House, 2001.
[4] 彼得斯•沃特曼. 寻求优势-美国最成功公司的经验[M]. 北京: 中国财政经社, 1985.
[5] 陈映雄. 浅谈企业文化建设[J]. 江西科技师范学院学报，2003，（3）.
[6] 戴开勋. 企业文化能力与企业核心能力的关系分析[J]. 太原理工大学学报,2005,(2).
[7] 杜恂诚. 儒家伦理与中国近代企业制度[J]. 财经研究，2005，（1）.
[8] 李桂荣. 创新型企业文化[M]. 北京：经济管理出版社，2002.
字数:33847
The Spirit and Image Making the Excellent Corporation
Contents
Abstract………………………………………………………………………………I
Key Words……………………………………………………………………………I
摘要 ……..............................…..................…......…………............……..................II
关键词……......……………………………………………………………………….II
Introduction……………………………………………………………………….…...1
I. The General Situations and Functions of Corporate Culture…………..…...….……3
A. The Definition………………………………………………………………...3
B. Introduction of the Conception ….....................................................................3
C. The Main Functions…………………………………………………………...4
II.The Effects of Traditional Culture to Corporate Culture............................................5
A. The Different Traditional Cultures…………………………………………....5
B. The Uniqueness of Corporate Culture………………………………………...6
III. The Utmost Importance of Corporate Spirit………………….……….…………. 7
A. The Relationship Between Enterprises and Employees……………….……....7
B. The Significance of Entrepreneurs Spirit……………………….……...............8
C. The Excellent Corporate Spirit..................................................................…....10
IV. The Positive Image and Famous Brand……………….……………………….…12
A. The Necessity of Corporate Image……………………..…………..………...12
B. The Construction of Famous Brand……………………………………….....12
C. Suggestions to Enterprises……………………………………….……..…....14
Conclusion………………………………………………………………….………...16
Acknowledgements…………………………………………………………….…….17
Bibliography……………………………………………………………………….....18
Abstract
With the economic development, the enterprises competition is increasingly intense. In the modern economic condition, Chinese culture circles and business circles research on corporate culture more deeply. Among them, the famous researcher Wang Jipeng wrote in his works Enterprise Culture Philosophy System Construction Practice,“Enterprise culture is the core of enterprise, it’s the impetus, which pushes forward the enterprise development.” In the paper, the author holds that Chinese enterprises must attach attention to the construction of corporate culture in order to develop successfully. This paper expounds important functions of corporate culture for enterprises’ great development, and the profound of traditional culture on the forming of corporate culture. The paper also demonstrates that corporate spirit is the essence of the management; and the corporate......
Bibliography
[1] Deng Liming: How to Mold China’s Corporate Culture. Journal of Jiaxing University, 2002, (2).
[2] James G.Gray: The Winning Image. London: Amacom, 1993.
[3] Susan C. Schneider, Jean-Louis Barsoux: Managing Across Cultures. Peking: Economic Management publishing House, 2001.
[4] 彼得斯•沃特曼. 寻求优势-美国最成功公司的经验[M]. 北京: 中国财政经社, 1985.
[5] 陈映雄. 浅谈企业文化建设[J]. 江西科技师范学院学报，2003，（3）.
[6] 戴开勋. 企业文化能力与企业核心能力的关系分析[J]. 太原理工大学学报,2005,(2).
[7] 杜恂诚. 儒家伦理与中国近代企业制度[J]. 财经研究，2005，（1）.
[8] 李桂荣. 创新型企业文化[M]. 北京：经济管理出版社，2002.
字数:33847
