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xx高压电缆有限公司的营销战略研究,23000字摘要为了适应市场发展的需求，企业的经营模式在不断地进行革新，关系营销被越来越多的企业所采用并实施，关于关系营销的理论研究也在不断深入。本文通过对关系营销理论内容的归纳与总结，结合了江苏亨通高压电缆有限公司的总体营销战略，从公司所面临的外部竞争环境和所具备的内部组织结构以及文...
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xx高压电缆有限公司的营销战略研究
23000字
摘要
为了适应市场发展的需求，企业的经营模式在不断地进行革新，关系营销被越来越多的企业所采用并实施，关于关系营销的理论研究也在不断深入。
本文通过对关系营销理论内容的归纳与总结，结合了江苏亨通高压电缆有限公司的总体营销战略，从公司所面临的外部竞争环境和所具备的内部组织结构以及文化建设等方面，对其采取关系营销策略进行了必要性和可行性分析。得出了亨通高压通过实施关系营销策略可以在参与市场竞争时更有效地发挥自身优势，从而提高竞争力，实现营销目标，增强市场效益的预测。
本文从内部员工关系营销策略、客户关系营销策略、供应商关系营销策略、竞争者关系营销策略、影响者关系营销策略五个方向对江苏亨通高压电缆有限公司如何实施关系营销进行了研究。得出了实施内部员工关系营销策略主要应关注提升员工满意度，加强员工培训、提高素质、形成共识，建立企业内部良好的沟通氛围；实施客户关系营销策略主要应关注客户两大利益，实施关键人策略，打造利益纽带、增强相互信任、加强沟通交流；实施供应商关系营销策略重点在于讲究信用、互利互惠、互促互帮、共同进步，建立战略合作关系，降低采购风险；实施竞争者关系营销策略的关键在于分清竞争者类型，做到知己知彼，以合作取代竞争，增强沟通、优势互补、互利互惠；实施影响者关系营销策略应注意积极促使产业基础影响者由知情者变为熟知者，最后变成热情的宣传者和推荐者，重点是处理好与行业机构、行业专家、政府部门的关系五方面结论。
本文将关系营销理论与江苏亨通高压电缆有限公司关系营销的实践相结合，对公司关系营销的开展现状及所面临的问题进行了比较系统的分析，希望可以对江苏亨通高压电缆有限公司的营销实践具有一定的指导意义。
关键词：亨通高压、关系营销、策略
Abstract
In order to meet the needs of market development , business models constantly innovate , relationship marketing is more and more enterprises to adopt and implement the theoretical research on relationship marketing is also deepening .
Based on the relationship marketing theory and summarizes the contents of induction , combined with the overall marketing strategy , Ltd. Jiangsu Hengtong high voltage cable from the external aspects of the company faced with the competitive environment and the internal organizational structure and culture , etc., take their relationship marketing strategy of the necessity and feasibility analysis . Huntoon obtained through the implementation of high-pressure relationship marketing strategies can be more effective play to their advantage when they participate in market competition, thereby enhancing competitiveness and achieve marketing goals , enhance market efficiency predictions.
This article from the internal staff relations marketing strategies , customer relationship marketing strategy , supplier relationship marketing strategy, competitor relationship marketing strategy, marketing strategies affect relations Jiangsu prosper five directions on how to implement high-voltage cables , Ltd. relationship marketing were studied. Come to the implementation of internal staff relations marketing strategy should focus on enhancing employee satisfaction primarily to strengthen staff training , improve the quality , consensus , establish good communication within the enterprise environment ; implementation of customer relationship marketing strategy should primarily concern the interests of the two clients , the implementation of the key people strategy to build interest ties , enhance mutual trust , strengthen communication ; implement supplier relationship marketing strategy focused attention to credit, mutual benefit, mutual promotion help each other and progress together , establish strategic cooperative relations , reduce procurement risk ; implementation competitor relations the key marketing strategy is to distinguish the type of competitor , to know ourselves , to cooperate replace competition , enhance communication , complementary advantages, mutual benefit ; implement influencer relationship marketing strategy to promote the industrial base should be noted that the positive impact of those changes known by the insiders who eventually become passionate advocates and recommended by , the focus is to deal with industry bodies , industry experts , the five aspects of the relationship between government departments conclusion .
In this paper, the relationship between the theory and practice of marketing high-voltage cables , Ltd. Jiangsu prosperous relationship marketing combined relationship marketing company to carry out the current situation and the problems faced by the system were analyzed and compared , hoping to prosper in high-voltage cables , Ltd. Jiangsu marketing practice has a certain significance.
23000字
摘要
为了适应市场发展的需求，企业的经营模式在不断地进行革新，关系营销被越来越多的企业所采用并实施，关于关系营销的理论研究也在不断深入。
本文通过对关系营销理论内容的归纳与总结，结合了江苏亨通高压电缆有限公司的总体营销战略，从公司所面临的外部竞争环境和所具备的内部组织结构以及文化建设等方面，对其采取关系营销策略进行了必要性和可行性分析。得出了亨通高压通过实施关系营销策略可以在参与市场竞争时更有效地发挥自身优势，从而提高竞争力，实现营销目标，增强市场效益的预测。
本文从内部员工关系营销策略、客户关系营销策略、供应商关系营销策略、竞争者关系营销策略、影响者关系营销策略五个方向对江苏亨通高压电缆有限公司如何实施关系营销进行了研究。得出了实施内部员工关系营销策略主要应关注提升员工满意度，加强员工培训、提高素质、形成共识，建立企业内部良好的沟通氛围；实施客户关系营销策略主要应关注客户两大利益，实施关键人策略，打造利益纽带、增强相互信任、加强沟通交流；实施供应商关系营销策略重点在于讲究信用、互利互惠、互促互帮、共同进步，建立战略合作关系，降低采购风险；实施竞争者关系营销策略的关键在于分清竞争者类型，做到知己知彼，以合作取代竞争，增强沟通、优势互补、互利互惠；实施影响者关系营销策略应注意积极促使产业基础影响者由知情者变为熟知者，最后变成热情的宣传者和推荐者，重点是处理好与行业机构、行业专家、政府部门的关系五方面结论。
本文将关系营销理论与江苏亨通高压电缆有限公司关系营销的实践相结合，对公司关系营销的开展现状及所面临的问题进行了比较系统的分析，希望可以对江苏亨通高压电缆有限公司的营销实践具有一定的指导意义。
关键词：亨通高压、关系营销、策略
Abstract
In order to meet the needs of market development , business models constantly innovate , relationship marketing is more and more enterprises to adopt and implement the theoretical research on relationship marketing is also deepening .
Based on the relationship marketing theory and summarizes the contents of induction , combined with the overall marketing strategy , Ltd. Jiangsu Hengtong high voltage cable from the external aspects of the company faced with the competitive environment and the internal organizational structure and culture , etc., take their relationship marketing strategy of the necessity and feasibility analysis . Huntoon obtained through the implementation of high-pressure relationship marketing strategies can be more effective play to their advantage when they participate in market competition, thereby enhancing competitiveness and achieve marketing goals , enhance market efficiency predictions.
This article from the internal staff relations marketing strategies , customer relationship marketing strategy , supplier relationship marketing strategy, competitor relationship marketing strategy, marketing strategies affect relations Jiangsu prosper five directions on how to implement high-voltage cables , Ltd. relationship marketing were studied. Come to the implementation of internal staff relations marketing strategy should focus on enhancing employee satisfaction primarily to strengthen staff training , improve the quality , consensus , establish good communication within the enterprise environment ; implementation of customer relationship marketing strategy should primarily concern the interests of the two clients , the implementation of the key people strategy to build interest ties , enhance mutual trust , strengthen communication ; implement supplier relationship marketing strategy focused attention to credit, mutual benefit, mutual promotion help each other and progress together , establish strategic cooperative relations , reduce procurement risk ; implementation competitor relations the key marketing strategy is to distinguish the type of competitor , to know ourselves , to cooperate replace competition , enhance communication , complementary advantages, mutual benefit ; implement influencer relationship marketing strategy to promote the industrial base should be noted that the positive impact of those changes known by the insiders who eventually become passionate advocates and recommended by , the focus is to deal with industry bodies , industry experts , the five aspects of the relationship between government departments conclusion .
In this paper, the relationship between the theory and practice of marketing high-voltage cables , Ltd. Jiangsu prosperous relationship marketing combined relationship marketing company to carry out the current situation and the problems faced by the system were analyzed and compared , hoping to prosper in high-voltage cables , Ltd. Jiangsu marketing practice has a certain significance.
