苏果超市的供应链管理研究.doc
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苏果超市的供应链管理研究,12200字原创毕业论文，仅在本站独家提交，大家放心使用摘要 如今，超市和每个人的生活已经密切相关。了解超市企业的营运管理特点和各环节的作业情况有助于我们更好地了解超市这个产业。并且超市作为零售业的主体，目前在我国已得到了快速发展。研究超市物流以及超市供应链管理是当代的热门课题。目前各大、中、小...
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苏果超市的供应链管理研究
12200字
原创毕业论文，仅在本站独家提交，大家放心使用
摘要 如今，超市和每个人的生活已经密切相关。了解超市企业的营运管理特点和各环节的作业情况有助于我们更好地了解超市这个产业。并且超市作为零售业的主体，目前在我国已得到了快速发展。研究超市物流以及超市供应链管理是当代的热门课题。
目前各大、中、小型超市都面临着激烈的市场竞争局面，各个超市企业在自身采购、供应链关系、物品配送、库存管理、信息处理、客户服务等方面都或多或少存在着一些问题。那些大型连锁超市凭借着成熟的技术和国外先进的管理经验，并取得了稳固的市场;而那些小型超市(包括私营承包超市)因规模小、抗风险能力差、管理不到位等原因而逐渐失去市场，面临着经营危机。
如何解决各类超市企业的存在的问题，完善其管理方案，提高经营水平，为企业赢得良好的效益，为人民大众更好得服务，使其更佳得融入现代物流的热潮，这些都有着深远的意义。
本文以此为背景，结合苏果超市的实际情况，讨论了超市企业如何科学合理的解决自己的物流配送及运营管理问题;如何提高自身经营管理与客户服务水平;如何加强供应链管理;如何解决当前超市企业在采购、配送、仓储、信息管理等运营过程中存在的问题。这些问题的完善和解决将会对社会和国民经济的提高产生一定的影响，这些问题本身的研究与探讨也必然有着它独特的意义与价值。
关键词：超市 供应链 管理
ABSTRACT
In now society, the supermarket has taken a close relationship with people's lives. To know the characteristics of management and work conditions of all circles in Supermarkets can help us to understand the industry more clearly. As the supermarket Industry has become the mainly part in retail trade; it has been rapidly developed in our country nowadays.
Now， all types of supermarkets are in competition actuality. Supermarkets may have some problems in self-purchase, supply chain treatment, distribution, storage, information management, custom severing, and so on. Those big chain supermarkets can hold the market well depend on their mature technique and successful Management experiences; however, those small ones include privately owned are losing market and facing troubles because of the factors in scale, managing and weakness.
How to solve these problems, perfect management of supermarket, upgrade levels, earn more benefits, contribute more for society, firmly stand in position of Logistics environments, and open out The Third Profit Source, will important meanings.
In this paper, combined with SU GUO supermarkets, we Discuss that supermarkets how to solve logistics distribution and company management scientifically, and how to improve management serving level of supermarkets, and how to enhance the supply chain management of supermarkets, and How to settle the problems within purchase, distribution, storage and information management of supermarkets and so on. If these matter can be optimized and reasonable solved, our society and national economy can be developed well and Influenced to a good movement. Study or research this field can also provide us its Particular meaning and value.
Key Words： Supermarket, supply chain, management
目 录
第一章 绪论 5
1.1本文的选题背景与研究意义 5
1.2供应链管理文献综述 5
1.3本课题研究的基本思路与方法 7
第二章 供应链管理的相关理论基础 7
2.1供应链管理的定义 7
2.2供应链管理的内容 8
2.3供应链管理的目标和关键点 8
2.4供应链管理的意义和作用 8
第三章 苏果超市供应链管理现状分析 9
3.1苏果超市运营情况简介 9
3.2成功实施差异化战略 9
3.3供应链管理分析 11
3.3.1苏果供应链管理及作用 11
3.3.2苏果供应链管理存在的问题 11
3.3.3针对苏果供应链管理的对策 13
3.4产品研究与开发分析 14
第四章 发达国家大型连锁超市供应链管理启示 14
4.1美国沃尔玛超市供应链管理情况 14
4.2法国家乐福超市供应链管理情况 15
4.3零售巨头对苏果超市供应链管理上的启示 15
第五章 苏果超市供应链管理的优化策略 16
5.1企业文化与团队合作精神，形成苏果的核心竞争力 16
5.2新形势下苏果超市在供应链管理中的突破 17
结束语 18
参考文献 19
致谢 20
12200字
原创毕业论文，仅在本站独家提交，大家放心使用
摘要 如今，超市和每个人的生活已经密切相关。了解超市企业的营运管理特点和各环节的作业情况有助于我们更好地了解超市这个产业。并且超市作为零售业的主体，目前在我国已得到了快速发展。研究超市物流以及超市供应链管理是当代的热门课题。
目前各大、中、小型超市都面临着激烈的市场竞争局面，各个超市企业在自身采购、供应链关系、物品配送、库存管理、信息处理、客户服务等方面都或多或少存在着一些问题。那些大型连锁超市凭借着成熟的技术和国外先进的管理经验，并取得了稳固的市场;而那些小型超市(包括私营承包超市)因规模小、抗风险能力差、管理不到位等原因而逐渐失去市场，面临着经营危机。
如何解决各类超市企业的存在的问题，完善其管理方案，提高经营水平，为企业赢得良好的效益，为人民大众更好得服务，使其更佳得融入现代物流的热潮，这些都有着深远的意义。
本文以此为背景，结合苏果超市的实际情况，讨论了超市企业如何科学合理的解决自己的物流配送及运营管理问题;如何提高自身经营管理与客户服务水平;如何加强供应链管理;如何解决当前超市企业在采购、配送、仓储、信息管理等运营过程中存在的问题。这些问题的完善和解决将会对社会和国民经济的提高产生一定的影响，这些问题本身的研究与探讨也必然有着它独特的意义与价值。
关键词：超市 供应链 管理
ABSTRACT
In now society, the supermarket has taken a close relationship with people's lives. To know the characteristics of management and work conditions of all circles in Supermarkets can help us to understand the industry more clearly. As the supermarket Industry has become the mainly part in retail trade; it has been rapidly developed in our country nowadays.
Now， all types of supermarkets are in competition actuality. Supermarkets may have some problems in self-purchase, supply chain treatment, distribution, storage, information management, custom severing, and so on. Those big chain supermarkets can hold the market well depend on their mature technique and successful Management experiences; however, those small ones include privately owned are losing market and facing troubles because of the factors in scale, managing and weakness.
How to solve these problems, perfect management of supermarket, upgrade levels, earn more benefits, contribute more for society, firmly stand in position of Logistics environments, and open out The Third Profit Source, will important meanings.
In this paper, combined with SU GUO supermarkets, we Discuss that supermarkets how to solve logistics distribution and company management scientifically, and how to improve management serving level of supermarkets, and how to enhance the supply chain management of supermarkets, and How to settle the problems within purchase, distribution, storage and information management of supermarkets and so on. If these matter can be optimized and reasonable solved, our society and national economy can be developed well and Influenced to a good movement. Study or research this field can also provide us its Particular meaning and value.
Key Words： Supermarket, supply chain, management
目 录
第一章 绪论 5
1.1本文的选题背景与研究意义 5
1.2供应链管理文献综述 5
1.3本课题研究的基本思路与方法 7
第二章 供应链管理的相关理论基础 7
2.1供应链管理的定义 7
2.2供应链管理的内容 8
2.3供应链管理的目标和关键点 8
2.4供应链管理的意义和作用 8
第三章 苏果超市供应链管理现状分析 9
3.1苏果超市运营情况简介 9
3.2成功实施差异化战略 9
3.3供应链管理分析 11
3.3.1苏果供应链管理及作用 11
3.3.2苏果供应链管理存在的问题 11
3.3.3针对苏果供应链管理的对策 13
3.4产品研究与开发分析 14
第四章 发达国家大型连锁超市供应链管理启示 14
4.1美国沃尔玛超市供应链管理情况 14
4.2法国家乐福超市供应链管理情况 15
4.3零售巨头对苏果超市供应链管理上的启示 15
第五章 苏果超市供应链管理的优化策略 16
5.1企业文化与团队合作精神，形成苏果的核心竞争力 16
5.2新形势下苏果超市在供应链管理中的突破 17
结束语 18
参考文献 19
致谢 20
