房地产网络营销研究.doc
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房地产网络营销研究,我自己的毕业论文，格式完整，仅在本站独家提交，推荐下载参考使用！摘 要：随着网络经济的飞速发展，网上购物、网上银行、网上订餐等等与互联网相关的一系列新兴产业也随之产生。房地产业是国民经济的支柱产业，在这样的背景下，房地产网络营销应运而生。房地产网络营销以一种新的方法和理念，更高效地为企业和消费者服务，...
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房地产网络营销研究
我自己的毕业论文，格式完整，仅在本站独家提交，推荐下载参考使用！
摘 要：随着网络经济的飞速发展，网上购物、网上银行、网上订餐等等与互联网相关的一系列新兴产业也随之产生。房地产业是国民经济的支柱产业，在这样的背景下，房地产网络营销应运而生。房地产网络营销以一种新的方法和理念，更高效地为企业和消费者服务，受到了很多房地产企业的青睐。本文根据房地产业自身的特点，研究房地产网络营销的理论来源、现状、发展前景、利弊分析、影响因素等，结合当前房地产网络营销的发展模式，提出一些个人的意见和建议，为未来工作奠定基础。
关 键 词：网络经济，房地产，网络营销，房地产网络营销，研究
Abstract: With the rapid development of network economy, online shopping, online banking, online meal ordering and other series of emerging industries concerned about the Internet have sprung up accordingly. The real estate industry is pillar industry of the national economy. Under this background, the real estate online marketing emerges as the times require. It is more efficient on providing services for enterprises and consumers based on a new method and concept. Moreover, it is popular among many real estate enterprises. This paper will analyze briefly the theory sources, current situations, prospects for development, advantages and disadvantages and factors of real estate online marketing, which is according to the features of real estate industry itself. Combining with current development mode of real estate online marketing, I will give some personal advice and suggestions in my paper, which will found a basis on future work.
Keywords: network economy, real estate, online marketing, real estate online marketing, analyze
目 录
1 前言 4
2 房地产网络营销的概述 4
2.1 房地产网络营销的概念 4
2.2 网络营销的理论来源 4
2.3 房地产网络营销的特点 5
2.4 房地产网络营销的一般方法 7
3 房地产网络营销的现状及意义 8
3.1 房地产网络营销的现状 8
3.2 房地产网络营销对房地产营销的意义 9
4 房地产网络营销的一般步骤 10
5 房地产网络营销的优劣势分析 11
5.1 房地产网络营销较传统营销的优势 11
5.2 房地产网络营销目前存在的问题 12
6 促进房地产网络营销发展的有效措施和建议 13
结论 15
参考文献 16
致谢 17
我自己的毕业论文，格式完整，仅在本站独家提交，推荐下载参考使用！
摘 要：随着网络经济的飞速发展，网上购物、网上银行、网上订餐等等与互联网相关的一系列新兴产业也随之产生。房地产业是国民经济的支柱产业，在这样的背景下，房地产网络营销应运而生。房地产网络营销以一种新的方法和理念，更高效地为企业和消费者服务，受到了很多房地产企业的青睐。本文根据房地产业自身的特点，研究房地产网络营销的理论来源、现状、发展前景、利弊分析、影响因素等，结合当前房地产网络营销的发展模式，提出一些个人的意见和建议，为未来工作奠定基础。
关 键 词：网络经济，房地产，网络营销，房地产网络营销，研究
Abstract: With the rapid development of network economy, online shopping, online banking, online meal ordering and other series of emerging industries concerned about the Internet have sprung up accordingly. The real estate industry is pillar industry of the national economy. Under this background, the real estate online marketing emerges as the times require. It is more efficient on providing services for enterprises and consumers based on a new method and concept. Moreover, it is popular among many real estate enterprises. This paper will analyze briefly the theory sources, current situations, prospects for development, advantages and disadvantages and factors of real estate online marketing, which is according to the features of real estate industry itself. Combining with current development mode of real estate online marketing, I will give some personal advice and suggestions in my paper, which will found a basis on future work.
Keywords: network economy, real estate, online marketing, real estate online marketing, analyze
目 录
1 前言 4
2 房地产网络营销的概述 4
2.1 房地产网络营销的概念 4
2.2 网络营销的理论来源 4
2.3 房地产网络营销的特点 5
2.4 房地产网络营销的一般方法 7
3 房地产网络营销的现状及意义 8
3.1 房地产网络营销的现状 8
3.2 房地产网络营销对房地产营销的意义 9
4 房地产网络营销的一般步骤 10
5 房地产网络营销的优劣势分析 11
5.1 房地产网络营销较传统营销的优势 11
5.2 房地产网络营销目前存在的问题 12
6 促进房地产网络营销发展的有效措施和建议 13
结论 15
参考文献 16
致谢 17
