家电业供应链整合模式研究.doc
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家电业供应链整合模式研究,1.48万字我自己原创的毕业论文，仅在本站独家提交，大家放心使用摘要：随着中国加入wto进程的加深以及家电业的蓬勃发展，中国已经成为世界上最为重要的家电制造基地和消费市场，面对日趋激烈的市场竞争，家电业迫切的需要在整体上改善其运作效率和市场竞争能力。然而，高比例的流通成本已经成为家电业发展的掣肘...
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家电业供应链整合模式研究
1.48万字
我自己原创的毕业论文，仅在本站独家提交，大家放心使用
摘要：随着中国加入WTO进程的加深以及家电业的蓬勃发展，中国已经成为世界上最为重要的家电制造基地和消费市场，面对日趋激烈的市场竞争，家电业迫切的需要在整体上改善其运作效率和市场竞争能力。然而，高比例的流通成本已经成为家电业发展的掣肘，它不仅削弱着家电企业的利润空间，而且还在很大程度上影响着家电企业的竞争力。因此，如何有效地控制总体成本，提升产品供应链的柔性，这已经成为家电企业不得不面对的巨大挑战。
本文使用理论和案例分析相互结合的方式，先介绍供应链整合的概念，类型，维度等相关理论，再从现有事实出发，介绍国内外供应链整合的现状，分析其供应链整合的特点，采用比较分析法对国内外家电业供应链整合模式进行分析，得出：在整体家电业供应链的各个环节中，最贴近消费者的家电零售商在供应链中处于核心地位。因此，本文以零售商主导的家电业供应链整合模式为切入点，通过实际案例的现状分析，构造出家电业供应链整合的框架，包括理念，信息平台，物流以及管理体系等四大方面的内容，并对每一方面进行具体分析研究，显示其优越性。最后本文对整体内容进行总结，给出零售商主导的家电业供应链整合模式的推广改善方向。
关键词：零售商主导 家电业供应链 整合模式
The research for the leading home appliance retailer industry supply chain integration model
Abstract With the vigorous development of China's accession to the WTO process and deepen the home appliance industry, China has become the world's most important manufacturing base and consumer appliances market, in the face of increasingly fierce market competition, the home appliance industry urgently needs to improve its overall operational efficiency and market competitiveness. However, the high proportion of distribution costs has become a household appliance industry development constraints, it is not only weakening the appliance business profit margins, but also greatly affects the competitiveness of household electrical appliance enterprises. Therefore, how to effectively control overall costs, improve supply chain flexibility, which has become a huge challenge appliance enterprises have to face.
This article uses a combination of theory and case studies to each other the way, first introduced the concept of supply chain integration, type, dimensions and other related theories, and then proceed from the facts, describes the present situation of supply chain integration to analyze the characteristics of supply chain integration, using comparative analysis of domestic appliance industry supply chain integration model for analysis, results: home appliance industry in all aspects of the overall supply chain, most close to the consumer electronics retailer is the core of the supply chain. Therefore, this led to the retailer's home appliance industry supply chain integration model as a starting point, the actual analysis of the case by the status quo, to construct a framework for supply chain integration appliance industry, including ideas, information platform, logistics and management system such as four terms of content, and specific analysis of every aspect of the show its superiority. Finally, we summarize the overall content gives direction to improve the promotion of the leading retailers of home appliances industry supply chain integration model.
Key words: Leading retailers Appliance industry supply chain Integration model
目录
第1章 绪论 1
1.1选题背景 1
1.2研究的目的及意义 1
1.3主要研究内容 2
第2章 供应链整合的相关理论 3
2.1供应链整合的概念 3
2.2供应链整合的类型 3
2.2.1 内部整合 3
2.2.2外部整合 4
2.3供应链整合的三个重要维度 4
2.3.1信息整合 4
2.3.2协调与资源共享 5
2.3.3组织互联 5
第3章 家电业供应链整合模式的现状分析 6
3.1国内外家电业供应链整合模式的现状 6
3.1.1国内家电业供应链整合模式的现状 6
3.1.2国外家电业供应链整合模式的现状 6
3.2国内外家电业供应链整合模式的比较分析 7
第4章 苏宁主导的家电业供应链整合模式研究 9
4.1 苏宁主导的家电业供应链整合现状简介 9
4.1.1 苏宁的运营背景 9
4.1.2供应链整合实施现状简介 10
4.2 苏宁主导的家电业供应链整合模式 10
4.2.1苏宁模式的总体规划 10
4.2.2信息平台模型选择 11
4.2.3物流模型选择 11
4.2.4供应链管理模型选择 12
4.3 苏宁主导的家电业供应链整合模式所带来的启示 13
第5章 推广零售商主导的家电业供应链整合模式的改善方向 14
5.1理念方面 14
5.1.1 创建新的合作联盟 14
5.1.2 注重消费者的重要性 14
5.2信息平台方面 14
5.2.1信息平台的构建方式 14
5.2.2 信息共享平台的具体实施 15
5.2.3 信息共享平台的实施原则 16
5.3物流方面 16
5.3.1家电业供应链物流资源整合的思路 16
5.3.2 家电业物流模式选择的实施步骤 17
5.4供应链管理方面 17
第6章 结论 19
致 谢 20
参考文献 21
1.48万字
我自己原创的毕业论文，仅在本站独家提交，大家放心使用
摘要：随着中国加入WTO进程的加深以及家电业的蓬勃发展，中国已经成为世界上最为重要的家电制造基地和消费市场，面对日趋激烈的市场竞争，家电业迫切的需要在整体上改善其运作效率和市场竞争能力。然而，高比例的流通成本已经成为家电业发展的掣肘，它不仅削弱着家电企业的利润空间，而且还在很大程度上影响着家电企业的竞争力。因此，如何有效地控制总体成本，提升产品供应链的柔性，这已经成为家电企业不得不面对的巨大挑战。
本文使用理论和案例分析相互结合的方式，先介绍供应链整合的概念，类型，维度等相关理论，再从现有事实出发，介绍国内外供应链整合的现状，分析其供应链整合的特点，采用比较分析法对国内外家电业供应链整合模式进行分析，得出：在整体家电业供应链的各个环节中，最贴近消费者的家电零售商在供应链中处于核心地位。因此，本文以零售商主导的家电业供应链整合模式为切入点，通过实际案例的现状分析，构造出家电业供应链整合的框架，包括理念，信息平台，物流以及管理体系等四大方面的内容，并对每一方面进行具体分析研究，显示其优越性。最后本文对整体内容进行总结，给出零售商主导的家电业供应链整合模式的推广改善方向。
关键词：零售商主导 家电业供应链 整合模式
The research for the leading home appliance retailer industry supply chain integration model
Abstract With the vigorous development of China's accession to the WTO process and deepen the home appliance industry, China has become the world's most important manufacturing base and consumer appliances market, in the face of increasingly fierce market competition, the home appliance industry urgently needs to improve its overall operational efficiency and market competitiveness. However, the high proportion of distribution costs has become a household appliance industry development constraints, it is not only weakening the appliance business profit margins, but also greatly affects the competitiveness of household electrical appliance enterprises. Therefore, how to effectively control overall costs, improve supply chain flexibility, which has become a huge challenge appliance enterprises have to face.
This article uses a combination of theory and case studies to each other the way, first introduced the concept of supply chain integration, type, dimensions and other related theories, and then proceed from the facts, describes the present situation of supply chain integration to analyze the characteristics of supply chain integration, using comparative analysis of domestic appliance industry supply chain integration model for analysis, results: home appliance industry in all aspects of the overall supply chain, most close to the consumer electronics retailer is the core of the supply chain. Therefore, this led to the retailer's home appliance industry supply chain integration model as a starting point, the actual analysis of the case by the status quo, to construct a framework for supply chain integration appliance industry, including ideas, information platform, logistics and management system such as four terms of content, and specific analysis of every aspect of the show its superiority. Finally, we summarize the overall content gives direction to improve the promotion of the leading retailers of home appliances industry supply chain integration model.
Key words: Leading retailers Appliance industry supply chain Integration model
目录
第1章 绪论 1
1.1选题背景 1
1.2研究的目的及意义 1
1.3主要研究内容 2
第2章 供应链整合的相关理论 3
2.1供应链整合的概念 3
2.2供应链整合的类型 3
2.2.1 内部整合 3
2.2.2外部整合 4
2.3供应链整合的三个重要维度 4
2.3.1信息整合 4
2.3.2协调与资源共享 5
2.3.3组织互联 5
第3章 家电业供应链整合模式的现状分析 6
3.1国内外家电业供应链整合模式的现状 6
3.1.1国内家电业供应链整合模式的现状 6
3.1.2国外家电业供应链整合模式的现状 6
3.2国内外家电业供应链整合模式的比较分析 7
第4章 苏宁主导的家电业供应链整合模式研究 9
4.1 苏宁主导的家电业供应链整合现状简介 9
4.1.1 苏宁的运营背景 9
4.1.2供应链整合实施现状简介 10
4.2 苏宁主导的家电业供应链整合模式 10
4.2.1苏宁模式的总体规划 10
4.2.2信息平台模型选择 11
4.2.3物流模型选择 11
4.2.4供应链管理模型选择 12
4.3 苏宁主导的家电业供应链整合模式所带来的启示 13
第5章 推广零售商主导的家电业供应链整合模式的改善方向 14
5.1理念方面 14
5.1.1 创建新的合作联盟 14
5.1.2 注重消费者的重要性 14
5.2信息平台方面 14
5.2.1信息平台的构建方式 14
5.2.2 信息共享平台的具体实施 15
5.2.3 信息共享平台的实施原则 16
5.3物流方面 16
5.3.1家电业供应链物流资源整合的思路 16
5.3.2 家电业物流模式选择的实施步骤 17
5.4供应链管理方面 17
第6章 结论 19
致 谢 20
参考文献 21
