海口连锁药店的选址问题研究.doc
约39页DOC格式手机打开展开
海口连锁药店的选址问题研究,2.13万字我自己原创的毕业论文，仅在本站独家提交，大家放心使用摘要 选址在医药零售业中起着非常重要的作用，正确的位置是门店成功经营的关键，而不合理选址将导致门店在激烈的市场竞争中被淘汰。此外，选址也将影响门店的客流量及销售额，这两个因素也是衡量企业成功的标准。在国内，药店的数量持续高速增长，...
内容介绍
此文档由会员 jiji888 发布
海口连锁药店的选址问题研究
2.13万字
我自己原创的毕业论文，仅在本站独家提交，大家放心使用
摘要 选址在医药零售业中起着非常重要的作用，正确的位置是门店成功经营的关键，而不合理选址将导致门店在激烈的市场竞争中被淘汰。此外，选址也将影响门店的客流量及销售额，这两个因素也是衡量企业成功的标准。
在国内，药店的数量持续高速增长，单体店数量逐渐减少，连锁经营已成为药店扩张的主要方式。但许多连锁药店盲目扩张，没有做好深入的市场调查，大多数情况下仅凭借自己的想法定论，最后将会导致失败。因此，可以说正确选址是企业成功最重要的条件。
本文首先通过论述选址的重要性、相关的影响因素和选址的方法，并结合我国连锁经营的现状，分析连锁药店选址的特点，提出药店连锁经营的必要性。再以海南海口某连锁药店的新店选址为例，提出两个可选方案，从地理位置、交通条件 、人口概况、竞争环境、成本和发展前景几个方面进行对比，选出较优的位置。为该地区的药店选址提供一定的指导意义，警醒零售商重视药店的选址，以提高药店在市场上的竞争力。
关键词：零售业； 连锁药店； 选址；因素分析法
Abstract Site selection plays a very important role in medicine retail industry, good location is the key to success, but irrational site selection will cause the store be knocked out in fierce market competition. In addition, site selection will affect the passenger flow and sales directly, and these two factors is also a measure of the success of the enterprise.
In china, the number of drug store continued to grow rapidly, while the single stores’ are dwindling, and chain operation has become the main way of store expansion. But many chain drug stores expansion blindly, without the further market research, only by virtue of their own ideas in most cases, and lead to failure eventually. Therefore, correct site selection is the most important condition for business success.
This paper firstly discusses the importance of the location, the relevant factors and site selection’s method, and combined with the present situation of chain business in China, analysis the characteristics of chain drugstore’s site selection, puts forward the necessity of drugstore’s chain business. Secondly, in order to choosing a new site for a drug store in HaiKou, presents two alternative scheme, compared from several aspects, like geographical location, traffic conditions, population situation, competition environment, cost ,development prospect and unified distribution, then choose the great one. It can provides some guidance for drug stores’ s site selection in this area, alert retailers pay more attention to site selection, and it will improve their ability to compete in the marketplace.
Key words retail，chain drug stores，site selection，factor analysis method
目录
第一章 绪论 1
1.1选题背景及意义 1
1.2 主要研究内容及方法 2
1.2.1 研究内容 2
1.2.2 研究方法 2
1.3 国内外研究现状评述 2
第二章 药店连锁经营及选址的相关理论 5
2.1 选址的基础理论 5
2.1.1 选址的意义 5
2.1.2 选址的影响因素 6
2.1.3 选址的原则 8
2.1.4 选址的方法介绍 8
2.2 药店连锁经营的概述 10
2.2.1 我国药店连锁经营的现状 10
2.2.2 我国药店连锁经营的必要性 12
2.2.3 连锁药店选址的特征分析 13
第三章 海南海口连锁药店的选址问题 15
3.1 海南海口连锁药店的发展现状及选址存在的问题分析 15
3.1.1 海南海口连锁药店的发展现状 15
3.1.2海南海口连锁药店选址存在的问题分析 15
3.2 海南海口连锁药店商圈调查与分析 18
3.3 寻找备选地块 20
第四章 海南海口连锁药店选址方法应用 25
4.1 连锁药店选址的步骤 25
4.2 多因素对比 26
4.3方案评价 29
第五章 结论与展望 32
致 谢 33
参考文献 34
2.13万字
我自己原创的毕业论文，仅在本站独家提交，大家放心使用
摘要 选址在医药零售业中起着非常重要的作用，正确的位置是门店成功经营的关键，而不合理选址将导致门店在激烈的市场竞争中被淘汰。此外，选址也将影响门店的客流量及销售额，这两个因素也是衡量企业成功的标准。
在国内，药店的数量持续高速增长，单体店数量逐渐减少，连锁经营已成为药店扩张的主要方式。但许多连锁药店盲目扩张，没有做好深入的市场调查，大多数情况下仅凭借自己的想法定论，最后将会导致失败。因此，可以说正确选址是企业成功最重要的条件。
本文首先通过论述选址的重要性、相关的影响因素和选址的方法，并结合我国连锁经营的现状，分析连锁药店选址的特点，提出药店连锁经营的必要性。再以海南海口某连锁药店的新店选址为例，提出两个可选方案，从地理位置、交通条件 、人口概况、竞争环境、成本和发展前景几个方面进行对比，选出较优的位置。为该地区的药店选址提供一定的指导意义，警醒零售商重视药店的选址，以提高药店在市场上的竞争力。
关键词：零售业； 连锁药店； 选址；因素分析法
Abstract Site selection plays a very important role in medicine retail industry, good location is the key to success, but irrational site selection will cause the store be knocked out in fierce market competition. In addition, site selection will affect the passenger flow and sales directly, and these two factors is also a measure of the success of the enterprise.
In china, the number of drug store continued to grow rapidly, while the single stores’ are dwindling, and chain operation has become the main way of store expansion. But many chain drug stores expansion blindly, without the further market research, only by virtue of their own ideas in most cases, and lead to failure eventually. Therefore, correct site selection is the most important condition for business success.
This paper firstly discusses the importance of the location, the relevant factors and site selection’s method, and combined with the present situation of chain business in China, analysis the characteristics of chain drugstore’s site selection, puts forward the necessity of drugstore’s chain business. Secondly, in order to choosing a new site for a drug store in HaiKou, presents two alternative scheme, compared from several aspects, like geographical location, traffic conditions, population situation, competition environment, cost ,development prospect and unified distribution, then choose the great one. It can provides some guidance for drug stores’ s site selection in this area, alert retailers pay more attention to site selection, and it will improve their ability to compete in the marketplace.
Key words retail，chain drug stores，site selection，factor analysis method
目录
第一章 绪论 1
1.1选题背景及意义 1
1.2 主要研究内容及方法 2
1.2.1 研究内容 2
1.2.2 研究方法 2
1.3 国内外研究现状评述 2
第二章 药店连锁经营及选址的相关理论 5
2.1 选址的基础理论 5
2.1.1 选址的意义 5
2.1.2 选址的影响因素 6
2.1.3 选址的原则 8
2.1.4 选址的方法介绍 8
2.2 药店连锁经营的概述 10
2.2.1 我国药店连锁经营的现状 10
2.2.2 我国药店连锁经营的必要性 12
2.2.3 连锁药店选址的特征分析 13
第三章 海南海口连锁药店的选址问题 15
3.1 海南海口连锁药店的发展现状及选址存在的问题分析 15
3.1.1 海南海口连锁药店的发展现状 15
3.1.2海南海口连锁药店选址存在的问题分析 15
3.2 海南海口连锁药店商圈调查与分析 18
3.3 寻找备选地块 20
第四章 海南海口连锁药店选址方法应用 25
4.1 连锁药店选址的步骤 25
4.2 多因素对比 26
4.3方案评价 29
第五章 结论与展望 32
致 谢 33
参考文献 34
