动感地带营业厅4g营销策略研究.doc
约37页DOC格式手机打开展开
动感地带营业厅4g营销策略研究,动感地带营业厅4g营销策略研究19600字摘要 随着数据通信与多媒体业务需求的发展，市场竞争愈演愈烈,这使得中国移动的竞争对手虽所剩无几，但都比较有实力。自中国联通宣布开放4g服务开始，中国三大电信运营商有望迎来第一波4g竞争。但是相比较下来，联通的4g发展速度最快，也更深的消费者信赖。反之，移动4g在价格、网速等方面...
内容介绍
此文档由会员 对比的差异 发布
动感地带营业厅4G营销策略研究
19600字
摘要 随着数据通信与多媒体业务需求的发展，市场竞争愈演愈烈,这使得中国移动的竞争对手虽所剩无几，但都比较有实力。自中国联通宣布开放4G服务开始，中国三大电信运营商有望迎来第一波4G竞争。但是相比较下来，联通的4G发展速度最快，也更深的消费者信赖。反之，移动4G在价格、网速等方面存在诸多问题，其发展着实让人担忧。
江苏大学动感地带营业厅作为中国移动的主要营业厅，无论是在品牌知名度、影响力还是市场占有率方面都具有绝对的优势，这也为4G业务的宣传与推广提供了便利店的条件。同时，营业厅积极投入到各大活动的赞助中去，极力宣传新品牌，普及最新优惠信息，提高4G业务办理量。最重要的是，营业厅与时俱进，设计出富有自身文化特色的微信订阅号，及时解决用户的疑难问题；推出更加人性化的套餐，合理规划用户消费，这在用户群体中产生了广泛的认同感，增强了美誉度。
本文通过对江苏大学动感地带营业厅现行4G营销策略的研究，在分析江苏大学广大师生的基础上，结合营销策略的理论，提出合理的建议，从而扩大4G关注度以及影响力，增加江苏大学动感地带营业厅4G业务的办理。
关键词：4G业务 发展 营销策略 江苏大学动感地带营业厅
Study on the marketing strategy of the 4G business
hall of Jiangsu University M-Zone
Abstract With the development of data communication and multimedia sevices, market competition intensified, which makes China Mobile's rivals, though a little, but are powerful. Since China Unicom announced the opening of 4 G services, China's three telecom operators is expected to usher in the first wave of 4G competition.But in comparison, China Unicom's 4G with the fastest developing speed, but also deeper consumer trust.On the other hand, the mobile 4G has many problems in the price, speed and so on, and its development is worrying.
Jiangsu University M-Zone business hall as the main office business of China Mobile, both has the absolute advantage in brand awareness, influence or market share, it also provides the convenience conditions for the propaganda and promotion of 4G. At the same time, the business department actively involved in sponsoring the activities to promote the new brand vigorously, popularize the latest discount information, improving 4G service management. Most importantly, business hall to keep pace with the times, to design Micro message full of its own cultural characteristics of the subscription number, solve the problems of user timely; and introduce a more humane packages, rational planning of the user consumption, it produces a wide range of identity in the user group, to enhance the reputation.
In this paper, through the research of the Jiangsu University M-Zone current 4G marketing strategy, based on the analysis of the teachers and students of Jiangsu University, combining the theory of marketing strategy, and put forward reasonable suggestions, so as to expand the 4G attention and influence, for the increase in Jiangsu University M-Zone 4G business.
Key words: 4G; service; development; marketing strategy; Jiangsu University M-Zone
目 录
第1章 绪论 1
1.1 研究背景 1
1.2 研究方法 1
1.3 论文结构 2
第2章 营销策略相关理论 4
2.1 营销理论 4
2.2 营销策略 4
2.2.1 产品策略 4
2.2.2 价格策略 5
2.2.3 渠道策略 6
2.2.4 促销策略 6
第3章 江苏大学动感地带营业厅4G营销现状研究 7
3.1 4G的概念及发展现状 7
3.1.1 4G由来及含义 7
3.1.2 国内4G主要竞争对手研究 7
3.1.3 中国移动4G业务介绍 8
3.1.4 对于移动4G的SWOT分析 13
3.1.5 4G发展现状 15
3.2 江苏大学动感地带营业厅4G营销现状分析 16
3.2.1 江苏大学用户分析 16
3.2.2 江苏大学动感地带营业厅4G现行营销策略 19
第4章 江苏大学动感营业厅4G营销问题及对策 22
4.1 目前存在的问题 22
4.2 解决问题的对策 23
第5章 总结 27
致 谢 28
参考文献 29
附录 30
19600字
摘要 随着数据通信与多媒体业务需求的发展，市场竞争愈演愈烈,这使得中国移动的竞争对手虽所剩无几，但都比较有实力。自中国联通宣布开放4G服务开始，中国三大电信运营商有望迎来第一波4G竞争。但是相比较下来，联通的4G发展速度最快，也更深的消费者信赖。反之，移动4G在价格、网速等方面存在诸多问题，其发展着实让人担忧。
江苏大学动感地带营业厅作为中国移动的主要营业厅，无论是在品牌知名度、影响力还是市场占有率方面都具有绝对的优势，这也为4G业务的宣传与推广提供了便利店的条件。同时，营业厅积极投入到各大活动的赞助中去，极力宣传新品牌，普及最新优惠信息，提高4G业务办理量。最重要的是，营业厅与时俱进，设计出富有自身文化特色的微信订阅号，及时解决用户的疑难问题；推出更加人性化的套餐，合理规划用户消费，这在用户群体中产生了广泛的认同感，增强了美誉度。
本文通过对江苏大学动感地带营业厅现行4G营销策略的研究，在分析江苏大学广大师生的基础上，结合营销策略的理论，提出合理的建议，从而扩大4G关注度以及影响力，增加江苏大学动感地带营业厅4G业务的办理。
关键词：4G业务 发展 营销策略 江苏大学动感地带营业厅
Study on the marketing strategy of the 4G business
hall of Jiangsu University M-Zone
Abstract With the development of data communication and multimedia sevices, market competition intensified, which makes China Mobile's rivals, though a little, but are powerful. Since China Unicom announced the opening of 4 G services, China's three telecom operators is expected to usher in the first wave of 4G competition.But in comparison, China Unicom's 4G with the fastest developing speed, but also deeper consumer trust.On the other hand, the mobile 4G has many problems in the price, speed and so on, and its development is worrying.
Jiangsu University M-Zone business hall as the main office business of China Mobile, both has the absolute advantage in brand awareness, influence or market share, it also provides the convenience conditions for the propaganda and promotion of 4G. At the same time, the business department actively involved in sponsoring the activities to promote the new brand vigorously, popularize the latest discount information, improving 4G service management. Most importantly, business hall to keep pace with the times, to design Micro message full of its own cultural characteristics of the subscription number, solve the problems of user timely; and introduce a more humane packages, rational planning of the user consumption, it produces a wide range of identity in the user group, to enhance the reputation.
In this paper, through the research of the Jiangsu University M-Zone current 4G marketing strategy, based on the analysis of the teachers and students of Jiangsu University, combining the theory of marketing strategy, and put forward reasonable suggestions, so as to expand the 4G attention and influence, for the increase in Jiangsu University M-Zone 4G business.
Key words: 4G; service; development; marketing strategy; Jiangsu University M-Zone
目 录
第1章 绪论 1
1.1 研究背景 1
1.2 研究方法 1
1.3 论文结构 2
第2章 营销策略相关理论 4
2.1 营销理论 4
2.2 营销策略 4
2.2.1 产品策略 4
2.2.2 价格策略 5
2.2.3 渠道策略 6
2.2.4 促销策略 6
第3章 江苏大学动感地带营业厅4G营销现状研究 7
3.1 4G的概念及发展现状 7
3.1.1 4G由来及含义 7
3.1.2 国内4G主要竞争对手研究 7
3.1.3 中国移动4G业务介绍 8
3.1.4 对于移动4G的SWOT分析 13
3.1.5 4G发展现状 15
3.2 江苏大学动感地带营业厅4G营销现状分析 16
3.2.1 江苏大学用户分析 16
3.2.2 江苏大学动感地带营业厅4G现行营销策略 19
第4章 江苏大学动感营业厅4G营销问题及对策 22
4.1 目前存在的问题 22
4.2 解决问题的对策 23
第5章 总结 27
致 谢 28
参考文献 29
附录 30
