房地产员工高流失率成因及对策研究.doc
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房地产员工高流失率成因及对策研究,--以xx公司置业顾问为例17800字原创毕业论文，仅在本站独家提交，大家放心使用摘要随着中国经济的高速发展以及城市化进程的不断深入，商品住房需求量很大，房地产市场发展迅速。而为了抑制房价过快增长，整顿房地产市场，政府不断采取措施对房地产行业进行宏观调控，导致置业顾问竞争日益激烈，置业顾...
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房地产员工高流失率成因及对策研究--以xx公司置业顾问为例
17800字
原创毕业论文，仅在本站独家提交，大家放心使用
摘 要
随着中国经济的高速发展以及城市化进程的不断深入，商品住房需求量很大，房地产市场发展迅速。而为了抑制房价过快增长，整顿房地产市场，政府不断采取措施对房地产行业进行宏观调控，导致置业顾问竞争日益激烈，置业顾问的流失已达到一个相当高的程度。置业顾问高比例的流失极大地影响了房地产企业的经营。如果不加以控制，置业顾问流失最终将影响房地产企业持续发展的潜力和竞争力。可以说，如何吸引并留住优秀置业顾问将决定房地产企业是否能在激烈的市场竞争中抓住机遇，并最终赢得长远发展。
本论文以中xx公司置业顾问为研究对象，致力于结合实际情况，探讨房地产企业置业顾问高流失率的原因，以期找出降低员工流失率的方法。最后实现减少公司因员工流失造成的各项损失，为企业创造更多价值的目标。
关键词：房地产企业 员工流失 应对策略
Abstract
With China's rapid economic development and the deepening of the process of urbanization, commodity housing is in great demand and the real estate market is growing rapidly. In order to curb the excessive growth of the real estate market consolidation, the government continued to take measures to carry out macro-control of the real estate industry, resulting in an increasingly competitive property consultant. Loss of property consultant has reached a very high level. A high proportion of the loss of property consultant has greatly affected the operation of the real estate business. If not controlled, the loss of property consultant will ultimately affect the real estate business potential and competitiveness of sustainable development. It can be said, how to attract and retain the best real estate property consultant will determine the ability of the business to seize opportunities in the fierce market competition, and ultimately win the long-term development.
The paper in which property consultants in the Zhongguang Real Estate Group Nanjing Branch are the research object, is committed to combining the actual situation, to explore the causes of real estate company property consultants high turnover rate and find out which way to reduce staff turnover. Finally, the company achieve a reduction of the loss of property consultants due to staff turnover and the goal of creating more value for the enterprise.
Key Words： real estate enterprise employee turnover strategies
目 录
第1章 绪 论 1
1.1研究的背景和意义 1
1.2国内外研究综述 1
第2章 员工流动相关理论 2
2.1勒温场论 2
2.2马奇和西蒙模型及其深化拓展 2
第3章 xx集团置业顾问的流失现状 3
3.1 企业背景介绍 3
3.2 xx集团置业顾问的流失现状 3
第4章 置业顾问流失对xx置业的经营影响 5
4.1积极的影响 5
4.2消极的影响 5
4.2.1显性危害 6
4.2.2隐性危害 8
第5章 xx置业集团置业顾问的流失原因调查 9
5.1置业顾问流失问卷调查 13
5.2置业顾问流失的企业内部因素、政策以及个人因素 13
5.2.1xx集团南京公司的内部原因 13
5.2.2置业顾问流失的个人原因和政策因素 15
第6章 xx置业集团置业顾问高流失率的解决对策 16
6.1企业内部因素的解决措施 16
6.2置业顾问流失外部因素的解决措施 20
结 束 语 21
致 谢 22
参考文献 23
附 录 24
17800字
原创毕业论文，仅在本站独家提交，大家放心使用
摘 要
随着中国经济的高速发展以及城市化进程的不断深入，商品住房需求量很大，房地产市场发展迅速。而为了抑制房价过快增长，整顿房地产市场，政府不断采取措施对房地产行业进行宏观调控，导致置业顾问竞争日益激烈，置业顾问的流失已达到一个相当高的程度。置业顾问高比例的流失极大地影响了房地产企业的经营。如果不加以控制，置业顾问流失最终将影响房地产企业持续发展的潜力和竞争力。可以说，如何吸引并留住优秀置业顾问将决定房地产企业是否能在激烈的市场竞争中抓住机遇，并最终赢得长远发展。
本论文以中xx公司置业顾问为研究对象，致力于结合实际情况，探讨房地产企业置业顾问高流失率的原因，以期找出降低员工流失率的方法。最后实现减少公司因员工流失造成的各项损失，为企业创造更多价值的目标。
关键词：房地产企业 员工流失 应对策略
Abstract
With China's rapid economic development and the deepening of the process of urbanization, commodity housing is in great demand and the real estate market is growing rapidly. In order to curb the excessive growth of the real estate market consolidation, the government continued to take measures to carry out macro-control of the real estate industry, resulting in an increasingly competitive property consultant. Loss of property consultant has reached a very high level. A high proportion of the loss of property consultant has greatly affected the operation of the real estate business. If not controlled, the loss of property consultant will ultimately affect the real estate business potential and competitiveness of sustainable development. It can be said, how to attract and retain the best real estate property consultant will determine the ability of the business to seize opportunities in the fierce market competition, and ultimately win the long-term development.
The paper in which property consultants in the Zhongguang Real Estate Group Nanjing Branch are the research object, is committed to combining the actual situation, to explore the causes of real estate company property consultants high turnover rate and find out which way to reduce staff turnover. Finally, the company achieve a reduction of the loss of property consultants due to staff turnover and the goal of creating more value for the enterprise.
Key Words： real estate enterprise employee turnover strategies
目 录
第1章 绪 论 1
1.1研究的背景和意义 1
1.2国内外研究综述 1
第2章 员工流动相关理论 2
2.1勒温场论 2
2.2马奇和西蒙模型及其深化拓展 2
第3章 xx集团置业顾问的流失现状 3
3.1 企业背景介绍 3
3.2 xx集团置业顾问的流失现状 3
第4章 置业顾问流失对xx置业的经营影响 5
4.1积极的影响 5
4.2消极的影响 5
4.2.1显性危害 6
4.2.2隐性危害 8
第5章 xx置业集团置业顾问的流失原因调查 9
5.1置业顾问流失问卷调查 13
5.2置业顾问流失的企业内部因素、政策以及个人因素 13
5.2.1xx集团南京公司的内部原因 13
5.2.2置业顾问流失的个人原因和政策因素 15
第6章 xx置业集团置业顾问高流失率的解决对策 16
6.1企业内部因素的解决措施 16
6.2置业顾问流失外部因素的解决措施 20
结 束 语 21
致 谢 22
参考文献 23
附 录 24
