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钢材出口企业面临的困难和应对策略,15100字自己的原创毕业论文，仅在本站独家提交，大家放心使用[摘要]我国不光是钢材的生产大国，亦是消费大国，也是出口大国。2013年我国钢材出口量还是有小幅增加，但是仍然面临着钢材市场中钢材价格较低，盈利率极低的困难，这里面既有原材料价格上升的原因，也有政府开始逐步减少甚至取消了部分钢...
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钢材出口企业面临的困难和应对策略
15100字
自己的原创毕业论文，仅在本站独家提交，大家放心使用
[摘要]我国不光是钢材的生产大国，亦是消费大国，也是出口大国。2013年我国钢材出口量还是有小幅增加，但是仍然面临着钢材市场中钢材价格较低，盈利率极低的困难，这里面既有原材料价格上升的原因，也有政府开始逐步减少甚至取消了部分钢材产品的出口退税的原因，更多的则是由于我国产业结构不合理，产业集中度相较其他国家较低，导致了产能过剩，并且由于经济不景气，钢材需求不足致使全球钢材价格萎靡不正。尽管如此，我国还是有10家企业在2013年进入全球钢材产量前20钢材企业，其主要原因在于这些重点钢材企业开始加大技术研发投资，并且这些投资比例已经不低于欧美与日韩等国。因此，我国重点钢材企业已经在生产效率，生产设备，生产能耗等方面追赶上甚至赶超了发达国家。此文通过SWOT分析全面解析了钢材出口企业的内部优势与劣势，外部威胁与机遇，并针对此分析提出了政府需要继续扩大内需，加大对重点钢材企业的投资力度，并应对贸易保护提出相应的政策以及相关的文件来减少国际贸易摩擦。而企业自身，尤其是原本能耗高，以低端产品为主的中小型企业通过并购、兼并等方式来发展自身，而重点企业则可以开始实施走出去的发展战略通过海外投资降低原材料价格波动的风险，并且所有企业都要积极应对贸易壁垒，面对不公正的贸易保护时要积极应对。
[关键词]钢材 出口企业 SWOT分析 价格 贸易壁垒
Steel export enterprises'difficulties and coping strategies
[abstract]China is the only country steel production, is also the country of consumption and exportation . In 2013 China's steel export volume was increased slightly,but the steel market steel's prices are still low. And the steel companies have the low profitability .because of rising prices of raw materials, and government began to gradually reduce or even abolish the export tax rebate of some steel products,what's more ,because of China's irrational industrial structure, industry concentration is low compared to other countries, which led to overcapacity, and because of the economic downturn, steel demand led to a collapse in global steel prices. Even so, China still has 10 companies in 2013 to enter the steel output of global top 20 steel enterprises, the main reason is that these key steel enterprises began to increase R & D investment,and the investment ratio has not less than Europe and the United Statesand countries such as Japan and South korea. Therefore, key steelenterprises in our country has been already in production , efficiency , production equipment, production cost were caught up with or evensurpass the developed countries. In this paper, through the analysis of SWOT parsing the steel export enterprise's internal strengths and weaknesses, threats and opportunities, and for this analysis presentsthe government needs to continue to expand domestic demand,increase the key steel enterprises investment, to deal with tradeprotection and put forward the corresponding policy and related documents to reduce the international trade friction. But the enterprise itself, especially the original high energy consumption, the low-endproducts consisting mainly of small and medium-sized enterprises to develop itself through mergers and acquisitions, mergers and otherways, the development strategy and key enterprises can take the development strategy of going out to reduce the risk of fluctuations in the prices of raw materialsby overseas investment, and all enterprises to actively respond to trade barriers, in the face of trade protection injustice to actively respond to.
[Keyword]steel Export enterprises SWOTanalysis price Trade barrier
目录
一、绪 论 1
（一）研究背景及研究意义 1
（二）国内外研究动态 2
（三）可能的创新点 4
（四）研究方法 4
二、钢材出口企业发展现状分析 4
（一）钢材产量分析 4
（二）进出口贸易情况 5
（三）钢材价格走势 6
（四）原材料进口价格分析 8
三、钢材出口企业发展的SWOT分析 9
（一）钢材出口的内部资源优势分析 9
（二）钢材出口企业的内部资源劣势 11
（三）出口钢材企业面临的外部竞争威胁 13
（四）钢材出口企业的外部环境机会 14
四、政府的宏观经济政策及若干建议 15
（一）财政政策 15
（二）进一步开放钢材市场 15
五、钢铁产业和钢材出口稳定发展的举措 16
（一）积极应对贸易摩擦 16
（二）实施走出去战略 16
（三）优化产能利用率，协调发展 16
六、结论 17
参考文献 17
15100字
自己的原创毕业论文，仅在本站独家提交，大家放心使用
[摘要]我国不光是钢材的生产大国，亦是消费大国，也是出口大国。2013年我国钢材出口量还是有小幅增加，但是仍然面临着钢材市场中钢材价格较低，盈利率极低的困难，这里面既有原材料价格上升的原因，也有政府开始逐步减少甚至取消了部分钢材产品的出口退税的原因，更多的则是由于我国产业结构不合理，产业集中度相较其他国家较低，导致了产能过剩，并且由于经济不景气，钢材需求不足致使全球钢材价格萎靡不正。尽管如此，我国还是有10家企业在2013年进入全球钢材产量前20钢材企业，其主要原因在于这些重点钢材企业开始加大技术研发投资，并且这些投资比例已经不低于欧美与日韩等国。因此，我国重点钢材企业已经在生产效率，生产设备，生产能耗等方面追赶上甚至赶超了发达国家。此文通过SWOT分析全面解析了钢材出口企业的内部优势与劣势，外部威胁与机遇，并针对此分析提出了政府需要继续扩大内需，加大对重点钢材企业的投资力度，并应对贸易保护提出相应的政策以及相关的文件来减少国际贸易摩擦。而企业自身，尤其是原本能耗高，以低端产品为主的中小型企业通过并购、兼并等方式来发展自身，而重点企业则可以开始实施走出去的发展战略通过海外投资降低原材料价格波动的风险，并且所有企业都要积极应对贸易壁垒，面对不公正的贸易保护时要积极应对。
[关键词]钢材 出口企业 SWOT分析 价格 贸易壁垒
Steel export enterprises'difficulties and coping strategies
[abstract]China is the only country steel production, is also the country of consumption and exportation . In 2013 China's steel export volume was increased slightly,but the steel market steel's prices are still low. And the steel companies have the low profitability .because of rising prices of raw materials, and government began to gradually reduce or even abolish the export tax rebate of some steel products,what's more ,because of China's irrational industrial structure, industry concentration is low compared to other countries, which led to overcapacity, and because of the economic downturn, steel demand led to a collapse in global steel prices. Even so, China still has 10 companies in 2013 to enter the steel output of global top 20 steel enterprises, the main reason is that these key steel enterprises began to increase R & D investment,and the investment ratio has not less than Europe and the United Statesand countries such as Japan and South korea. Therefore, key steelenterprises in our country has been already in production , efficiency , production equipment, production cost were caught up with or evensurpass the developed countries. In this paper, through the analysis of SWOT parsing the steel export enterprise's internal strengths and weaknesses, threats and opportunities, and for this analysis presentsthe government needs to continue to expand domestic demand,increase the key steel enterprises investment, to deal with tradeprotection and put forward the corresponding policy and related documents to reduce the international trade friction. But the enterprise itself, especially the original high energy consumption, the low-endproducts consisting mainly of small and medium-sized enterprises to develop itself through mergers and acquisitions, mergers and otherways, the development strategy and key enterprises can take the development strategy of going out to reduce the risk of fluctuations in the prices of raw materialsby overseas investment, and all enterprises to actively respond to trade barriers, in the face of trade protection injustice to actively respond to.
[Keyword]steel Export enterprises SWOTanalysis price Trade barrier
目录
一、绪 论 1
（一）研究背景及研究意义 1
（二）国内外研究动态 2
（三）可能的创新点 4
（四）研究方法 4
二、钢材出口企业发展现状分析 4
（一）钢材产量分析 4
（二）进出口贸易情况 5
（三）钢材价格走势 6
（四）原材料进口价格分析 8
三、钢材出口企业发展的SWOT分析 9
（一）钢材出口的内部资源优势分析 9
（二）钢材出口企业的内部资源劣势 11
（三）出口钢材企业面临的外部竞争威胁 13
（四）钢材出口企业的外部环境机会 14
四、政府的宏观经济政策及若干建议 15
（一）财政政策 15
（二）进一步开放钢材市场 15
五、钢铁产业和钢材出口稳定发展的举措 16
（一）积极应对贸易摩擦 16
（二）实施走出去战略 16
（三）优化产能利用率，协调发展 16
六、结论 17
参考文献 17
