产业链末端核心企业风险分析.doc
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产业链末端核心企业风险分析,12400字自己的原创毕业论文，仅在本站独家提交，大家放心使用摘要产业链之中存在了大量的上下游关系和相互价值的交换，上游产业向下游产业输送产品或者服务，下游产业向上游产业反馈信息。产业链内的核心企业与其他产业链内相关企业的风险是息息相关的，尤其是产业链末端的核心企业风险既有来自于企业内部，也有...
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产业链末端核心企业风险分析
12400字
自己的原创毕业论文，仅在本站独家提交，大家放心使用
摘 要
产业链之中存在了大量的上下游关系和相互价值的交换，上游产业向下游产业输送产品或者服务，下游产业向上游产业反馈信息。产业链内的核心企业与其他产业链内相关企业的风险是息息相关的，尤其是产业链末端的核心企业风险既有来自于企业内部，也有来自其他企业，因此其风险管理应从产业链角度思考如何进行风险控制。
本文作者在阅读大量相关国内外文献的基础上，以产业链理论为指导，考虑企业自身发展的需要和社会对企业的要求，分析产业链末端核心企业风险形成因素及其防范措施。通过产业链、核心企业、风险相关的理论演绎，对产业链末端核心企业风险进行分析，提出相应的风险防范措施，并结合苏宁电器的具体案例分析加以检验，最后本文得出结论：苏宁的财务问题主要是由于自身关闭低效能店面、加大宣传广告力度、实行线上线下同价策略，以及选择自营物流导致的。对于以上风险因素，苏宁自身做出了敏锐的反应，但是仍然有一些不到位的地方，本文在最后也提出了自己的一点看法。
关键词：产业链 核心企业 风险
ABSTRACT
Among the industry chain downstream presence of a large number of relations and mutual exchange of value,the upstream transport industrial products or services to the downstream and downstream industries feedback. The risk of core business within the industry chain is closely related to other related industrial chain business.In particular, the core enterprise risk both from the end of the industrial chain in the enterprise and other companies , so the risk management should think about how to control the risk from the perspective of industrial chain.
I write this peper based on reading a large number of relevant literature both at home and abroad, guided by the industrial chain theory,considering the need of the development of enterprise and the social requirement for enterprise, analyse the risk factors and preventive measures of the core enterprise of industrial chain ends .Integrated the industrial chain, the core enterprise and risk related theory, analyse the core enterprise risk of the industry chain end,put forward the corresponding measures to prevent risks and combined with case analysis to test them,at the end of the paper I draw the conclusion：Su ning 's financial problems mainly due to its inefficient stores closed, increased advertising efforts, the implementation of same pricing strategy online and offline, and conducting logistics itself. For the risk factors above, su ning made a sharp reaction itself, but there are still something does not reach the designated position, at the end of this paper also puts forward my own point.
Key words：industry chain core enterprise risk
目 录
前言 - 1 -
1产业链和产业链末端核心企业概述 - 2 -
1.1产业链 - 2 -
1.2产业链末端核心企业 - 2 -
2产业链末端核心企业风险表现 - 3 -
2.1财务风险 - 3 -
2.2市场风险 - 3 -
2.3信息风险 - 4 -
2.4政策性风险 - 4 -
3产业链末端核心企业风险成因 - 4 -
3.1内部控制的失误 - 4 -
3.2企业战略定位不当 - 5 -
3.3上下游之间的纵向竞争 - 6 -
3.4反垄断的政策导向 - 6 -
4产业链末端核心企业风险防范措施 - 7 -
4.1完善财务内控，严格预算 - 7 -
4.2谨慎选址合理定位，科学管理 - 7 -
4.3信息共享，共御风险 - 8 -
4.4合法维权 - 9 -
5案例分析 - 9 -
5.1企业概况 - 9 -
5.2企业风险分析 - 9 -
5.2.1竞争环境激烈 - 9 -
5.2.2节能补贴政策的退出 - 11 -
5.3 企业风险应对措施 - 11 -
5.3.1整合店铺，提高经营质量 - 11 -
5.3.2“超电器化”战略，拓展业务 - 11 -
5.3.3 信息化改革，自营物流 - 12 -
5.3.4提高资金利用水平 - 12 -
5.3.5 紧跟政策导向 - 13 -
结束语 - 13 -
参考文献 - 14 -
12400字
自己的原创毕业论文，仅在本站独家提交，大家放心使用
摘 要
产业链之中存在了大量的上下游关系和相互价值的交换，上游产业向下游产业输送产品或者服务，下游产业向上游产业反馈信息。产业链内的核心企业与其他产业链内相关企业的风险是息息相关的，尤其是产业链末端的核心企业风险既有来自于企业内部，也有来自其他企业，因此其风险管理应从产业链角度思考如何进行风险控制。
本文作者在阅读大量相关国内外文献的基础上，以产业链理论为指导，考虑企业自身发展的需要和社会对企业的要求，分析产业链末端核心企业风险形成因素及其防范措施。通过产业链、核心企业、风险相关的理论演绎，对产业链末端核心企业风险进行分析，提出相应的风险防范措施，并结合苏宁电器的具体案例分析加以检验，最后本文得出结论：苏宁的财务问题主要是由于自身关闭低效能店面、加大宣传广告力度、实行线上线下同价策略，以及选择自营物流导致的。对于以上风险因素，苏宁自身做出了敏锐的反应，但是仍然有一些不到位的地方，本文在最后也提出了自己的一点看法。
关键词：产业链 核心企业 风险
ABSTRACT
Among the industry chain downstream presence of a large number of relations and mutual exchange of value,the upstream transport industrial products or services to the downstream and downstream industries feedback. The risk of core business within the industry chain is closely related to other related industrial chain business.In particular, the core enterprise risk both from the end of the industrial chain in the enterprise and other companies , so the risk management should think about how to control the risk from the perspective of industrial chain.
I write this peper based on reading a large number of relevant literature both at home and abroad, guided by the industrial chain theory,considering the need of the development of enterprise and the social requirement for enterprise, analyse the risk factors and preventive measures of the core enterprise of industrial chain ends .Integrated the industrial chain, the core enterprise and risk related theory, analyse the core enterprise risk of the industry chain end,put forward the corresponding measures to prevent risks and combined with case analysis to test them,at the end of the paper I draw the conclusion：Su ning 's financial problems mainly due to its inefficient stores closed, increased advertising efforts, the implementation of same pricing strategy online and offline, and conducting logistics itself. For the risk factors above, su ning made a sharp reaction itself, but there are still something does not reach the designated position, at the end of this paper also puts forward my own point.
Key words：industry chain core enterprise risk
目 录
前言 - 1 -
1产业链和产业链末端核心企业概述 - 2 -
1.1产业链 - 2 -
1.2产业链末端核心企业 - 2 -
2产业链末端核心企业风险表现 - 3 -
2.1财务风险 - 3 -
2.2市场风险 - 3 -
2.3信息风险 - 4 -
2.4政策性风险 - 4 -
3产业链末端核心企业风险成因 - 4 -
3.1内部控制的失误 - 4 -
3.2企业战略定位不当 - 5 -
3.3上下游之间的纵向竞争 - 6 -
3.4反垄断的政策导向 - 6 -
4产业链末端核心企业风险防范措施 - 7 -
4.1完善财务内控，严格预算 - 7 -
4.2谨慎选址合理定位，科学管理 - 7 -
4.3信息共享，共御风险 - 8 -
4.4合法维权 - 9 -
5案例分析 - 9 -
5.1企业概况 - 9 -
5.2企业风险分析 - 9 -
5.2.1竞争环境激烈 - 9 -
5.2.2节能补贴政策的退出 - 11 -
5.3 企业风险应对措施 - 11 -
5.3.1整合店铺，提高经营质量 - 11 -
5.3.2“超电器化”战略，拓展业务 - 11 -
5.3.3 信息化改革，自营物流 - 12 -
5.3.4提高资金利用水平 - 12 -
5.3.5 紧跟政策导向 - 13 -
结束语 - 13 -
参考文献 - 14 -
