xx公司crm战略设计.doc
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xx公司crm战略设计,摘要企业实施crm，就是要对企业和客户间发生的各种关系进行全面管理，在实施企业客户资源价值最大化的同时，还要获得企业利润与客户需求的双赢。企业进行整体的crm战略设计时，需要考虑保持客户的不同因素来进行设计。关键词：客户保持，crm，战略设计 abstract enterprises to implement crm ...
内容介绍
此文档由会员 blythe 发布
摘 要
企业实施CRM，就是要对企业和客户间发生的各种关系进行全面管理，在实施企业客户资源价值最大化的同时，还要获得企业利润与客户需求的双赢。企业进行整体的CRM战略设计时，需要考虑保持客户的不同因素来进行设计。
关键词：客户保持，CRM，战略设计
Abstract
Enterprises to implement CRM is to the overall management of the various relationships between businesses and customers and in the implementation of the enterprise customer resources while maximizing the value of corporate profits and customer demand but also to get a win-win situation.Enterprises in the design of the overall CRM strategy you need to consider the different factors to be designed to keep customers.
Keywords: customer retention CRM strategic design
企业实施CRM，就是要对企业和客户间发生的各种关系进行全面管理，在实施企业客户资源价值最大化的同时，还要获得企业利润与客户需求的双赢。企业进行整体的CRM战略设计时，需要考虑保持客户的不同因素来进行设计。
关键词：客户保持，CRM，战略设计
Abstract
Enterprises to implement CRM is to the overall management of the various relationships between businesses and customers and in the implementation of the enterprise customer resources while maximizing the value of corporate profits and customer demand but also to get a win-win situation.Enterprises in the design of the overall CRM strategy you need to consider the different factors to be designed to keep customers.
Keywords: customer retention CRM strategic design
