电子商务在马来西亚中小企业的应用.doc
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电子商务在马来西亚中小企业的应用,摘要：该研究项目旨在探讨电子商务是否适用于马来西亚马来洲的中小型企业。主要参与研究的人群是马来西亚马来人的德瓦恩和吉兰丹州的登记入住人员，一共有302个受访者被选择参加我们的研究。根据世界商界的一般假设，一致认为，电子商务的应用与全球经济的生存和挑战高度相关。同时，获取知识和认识环境，应对和处理变化，加快业务决策的过程...
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摘要：该研究项目旨在探讨电子商务是否适用于马来西亚马来洲的中小型企业。主要参与研究的人群是马来西亚马来人的德瓦恩和吉兰丹州的登记入住人员，一共有302个受访者被选择参加我们的研究。根据世界商界的一般假设，一致认为，电子商务的应用与全球经济的生存和挑战高度相关。同时，获取知识和认识环境，应对和处理变化，加快业务决策的过程能够进一步提高中小型企业的竞争力。通过应用建立的模型，我们的调查集中在5个可识别的变量，以表现采用电子商务对推动中小企业的实用性。我们的分析表明，所有选择的变量对加强电子商务的应用，从而保持其在该行业的的竞争优势有显著意义。
关键词：电子商务应用 物流 营销 采购 安全 中小企业
Abstract
The research project was conducted to investigate the understanding of E-commerce Application among the SMEs in one of the state in Malaysia. Focusing on the population of registered members of Dewan Perniagaan Melayu Malaysia Kelantan a total of 302 respondents were selected to participate in our study. Moving in line with the general assumption of world business community it is agreed that e-commerce application is highly relevant for the survival and meeting the challenges of borderless economy. At the same time the process of acquiring knowledge and understanding the environment coping with changes and speeding up the business decision able to further enhance the competitive advantage of the SMEs. Using the established model our investigation focused on 5 identifiable variables to demonstrate its usefulness towards motivating SMEs to adopt e-commerce. Our analysis indicated that all the selected variables were significant towards enhancing the application of e-commerce and thus maintaining competitive advantage in the industry.
Keywords: E-Commerce application logistic marketing procurement security SMEs.
关键词：电子商务应用 物流 营销 采购 安全 中小企业
Abstract
The research project was conducted to investigate the understanding of E-commerce Application among the SMEs in one of the state in Malaysia. Focusing on the population of registered members of Dewan Perniagaan Melayu Malaysia Kelantan a total of 302 respondents were selected to participate in our study. Moving in line with the general assumption of world business community it is agreed that e-commerce application is highly relevant for the survival and meeting the challenges of borderless economy. At the same time the process of acquiring knowledge and understanding the environment coping with changes and speeding up the business decision able to further enhance the competitive advantage of the SMEs. Using the established model our investigation focused on 5 identifiable variables to demonstrate its usefulness towards motivating SMEs to adopt e-commerce. Our analysis indicated that all the selected variables were significant towards enhancing the application of e-commerce and thus maintaining competitive advantage in the industry.
Keywords: E-Commerce application logistic marketing procurement security SMEs.
