营销审计体系的建立.doc

营销审计体系的建立


页数：6 字数：4575



【摘要】我国许多企业的营销活动存在很大的盲目性，缺乏正确的需求导向，“营销近视”和“营销同质化”等各种营销误区共同存在。本文试图通过建立营销战略评价体系与营销业绩评价体系，达到对市场营销活动进行有效监督和控制的作用,并对整个营销审计体系的建立提供了一定的参考方法.
Abstract: There is very great blindness in the marketing activities of a lot of enterprises in our country ,lacking the correct requirement and demand guide, various kinds of marketing mistaken ideas such as “ Marketing near-sighted " and "marketing homogeneity "store in together. This text attempts through setting up marketing strategy and appraising the system and marketing achievement and appraising the system, so as to reach the function of supervising and cont