新知识经济时代的发展与服务营销.doc

新知识经济时代的发展与服务营销


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新知识经济时代的发展与服务营销
摘要：在社会经济活动中，随着服务业的发展和产品营销中服务活动所占比重的提升，将服务营销从市场营销中独立出来加以专门研究成为必要。服务营销学既是从市场营销学中衍生出来，也是对市场营销学的拓展。服务营销学对服务营销行为的专门研究是新世纪知识经济发展的需要，并必将成为推动第三产业发展的动力和理论依据。
Abstract：In socioeconomic campaign, take the promotion of proportion along with the service campaign in product sale and the development of service trade, will serve sale since market comes out independently in sale, special research become necessity. Serve sale to study as from market sale study in derive , also is for market sale study extend. It is the needs of new century knowledge