竞争战略理论(外文翻译).rar
竞争战略理论(外文翻译),内包含中文翻译和英文原文中文： 2618字英文： 9600字符1.五力模型决定企业获利能力的首要因素是“产业吸引力”。企业在拟定竞争战略时，必须要深入了解决定产业吸引力的竞争法则。竞争法则可以用五种竞争力来具体分析，如图所示，这五种竞争力包括：新加入者的威胁、客户的议价能力、替代品或服务的威胁、...
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竞争战略理论(外文翻译)
内包含中文翻译和英文原文
中文： 2618字
英文： 9600字符
1.五力模型
决定企业获利能力的首要因素是“产业吸引力”。企业在拟定竞争战略时，必须要深入了解决定产业吸引力的竞争法则。竞争法则可以用五种竞争力来具体分析，如图所示，这五种竞争力包括：新加入者的威胁、客户的议价能力、替代品或服务的威胁、供货商的议价能力及既有竞争者。
2.三大一般性战略
竞争战略的第二个中心问题是：企业在产业中的相对位置。竞争位置会决定企业的获利能力是高出还是低于产业的平均水平。即使在产业结构不佳，平均获利水平差的产业中，竞争位置较好的企业，仍能获得较高的投资回报。
每个企业都会有许多优点或缺点，任何的优点或缺点都会对相对成本优势和相对差异化产生作用。成本优势和差异化都是企业比竞争对手更擅长因应五种竞争力的结果。将这两种基本的竞争优势与企业相应的活动相结合，就可导出可让企业获得较好竞争位置的三种一般性战略：总成本领先战略、差异化战略及专一化战略......
1. Five strength models
The decision enterprise makes a profit the ability most important factor is the industrial attraction. The enterprise when draws up the competition strategy, must have thoroughly to understand the decision industry attraction the competition principle. The competition principle may use five kind of competitive abilities to come the concrete analysis, these five kind of competitive ability includes: Newly the joining threat, the customer negotiated price ability, the substitute or the service threat, supplies goods business negotiated price ability and already has the competitor.
2. Three big general strategy
The competition strategy second crucial question is: Enterprise in industrial relative position. The competition position can decide the enterprise makes a profit the ability is outdoes or is lower than industrial the average level. Even if is not good in the industrial structure; equally made a profit in the level error industry, a competition position better enterprise, still could obtain the higher investment repayment.
Each enterprise all can have many merits or the shortcoming, any merit or the shortcoming can and the dissimilation has the function to the relative cost superiority. The cost superiority and the difference all is the enterprise compares the competitor to excel in accordance to five kind of competitive abilities result. Unify these two kind of basic competitive advantage and the enterprise corresponding activity, may derive may let the enterprise obtain the better competition position three kinds of general strategy: Total cost leading strategy, difference strategy and single-minded strategy ......
内包含中文翻译和英文原文
中文： 2618字
英文： 9600字符
1.五力模型
决定企业获利能力的首要因素是“产业吸引力”。企业在拟定竞争战略时，必须要深入了解决定产业吸引力的竞争法则。竞争法则可以用五种竞争力来具体分析，如图所示，这五种竞争力包括：新加入者的威胁、客户的议价能力、替代品或服务的威胁、供货商的议价能力及既有竞争者。
2.三大一般性战略
竞争战略的第二个中心问题是：企业在产业中的相对位置。竞争位置会决定企业的获利能力是高出还是低于产业的平均水平。即使在产业结构不佳，平均获利水平差的产业中，竞争位置较好的企业，仍能获得较高的投资回报。
每个企业都会有许多优点或缺点，任何的优点或缺点都会对相对成本优势和相对差异化产生作用。成本优势和差异化都是企业比竞争对手更擅长因应五种竞争力的结果。将这两种基本的竞争优势与企业相应的活动相结合，就可导出可让企业获得较好竞争位置的三种一般性战略：总成本领先战略、差异化战略及专一化战略......
1. Five strength models
The decision enterprise makes a profit the ability most important factor is the industrial attraction. The enterprise when draws up the competition strategy, must have thoroughly to understand the decision industry attraction the competition principle. The competition principle may use five kind of competitive abilities to come the concrete analysis, these five kind of competitive ability includes: Newly the joining threat, the customer negotiated price ability, the substitute or the service threat, supplies goods business negotiated price ability and already has the competitor.
2. Three big general strategy
The competition strategy second crucial question is: Enterprise in industrial relative position. The competition position can decide the enterprise makes a profit the ability is outdoes or is lower than industrial the average level. Even if is not good in the industrial structure; equally made a profit in the level error industry, a competition position better enterprise, still could obtain the higher investment repayment.
Each enterprise all can have many merits or the shortcoming, any merit or the shortcoming can and the dissimilation has the function to the relative cost superiority. The cost superiority and the difference all is the enterprise compares the competitor to excel in accordance to five kind of competitive abilities result. Unify these two kind of basic competitive advantage and the enterprise corresponding activity, may derive may let the enterprise obtain the better competition position three kinds of general strategy: Total cost leading strategy, difference strategy and single-minded strategy ......
