(外文翻译)swot分析.doc
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(外文翻译)swot分析,包括英文原文和中文翻译中文：3243字英文：8445字swot是指“优势”（strengths）、“弱势”（weaknesses）、“机会”（opportunities）和“威胁”（threats）的第一个英文字母的缩写。在现代企业管理中，通过swot分析，可以结合企业所处的环境对企业的内部能力...
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(外文翻译)swot分析
包括英文原文和中文翻译
中文：3243字
英文：8445字
SWOT是指“优势”（Strengths）、“弱势”（Weaknesses）、“机会”（Opportunities）和“威胁”（Threats）的第一个英文字母的缩写。在现代企业管理中，通过SWOT分析，可以结合企业所处的环境对企业的内部能力和综合素质进行较为客观的评价，弄清企业相对于其它竞争对手所处的优势、弱势、机会和威胁，提醒企业制定相应的竞争战略，使企业永远立于不败之地位。
一个企业的优势是指该企业相对于竞争对手而言所具有的良好的企业形象、完善的服务系统、先进的工艺设备、独特的经营技巧、稳定的市场地位、与买方、供方和企业员工之间诚信的协作关系以及企业所拥有的优势资源、技术、产品以及其他特别的核心竞争力。
一个企业的弱势是指影响该企业经营效果和效率的不利因素和特征，诸如公司形象较差、内部管理混乱、缺乏明确的企业战略、缺少某些关键技能或能力、研究与开发工作滞后、设备陈旧、产品质量不高、成本过高、销售渠道不畅、营销技巧较差等，它能使企业在竞争中处于弱势地位。
一个企业的机会是指企业经营环境中可以获得的重大的有利形势，诸如出现新的细分市场、获得较快的市场增长、企业产品线的扩展、出现较多的新增顾客、竞争对手出现重大决策失误或因骄傲自满而停滞不前、企业实现纵向一体化、绕过有吸引力的外国市场的关税壁垒以及政府调控的变化、企业经营环境的变化、竞争格局的变化、技术的变化、客户和供应商关系的改善等因素，都可以视为机会......
The SWOT analysis
The SWOT means “Strengths”、 “Weaknesses”、 “Opportunities” with “Threats” of the first English letters. In the modern enterprise management, through SWOT analysis, can evaluate objectively with enterprise internal ability and integrated quality combining enterprise environment. Clear that enterprise relative to other competitors in the strengths, weaknesses, opportunities and threats and remind enterprises to formulate corresponding competition strategy to make enterprises in the place of business forever.
An enterprise's advantages means the enterprise relative to the competition having good enterprise image、perfect service system、the advanced technology and equipment、the unique management skills、stable market position、with the buyer、the supplier and the enterprise employees sincere cooperation relations and the advantage resources owned enterprise、technical、products and other special core competitiveness.
An enterprise's threat means the major disadvantage factors in the environment, constitute the constraints and obstacles of the enterprise development. As joining new competitors、slowing market development speed、in the industry strengthening the competitive position of the buyer or the supplier、changing the policy of the government、the key technology of change etc can become threat of enterprise future success. As the opportunities everywhere, enterprises always exist factors of having threatened effect on enterprise's development ......
包括英文原文和中文翻译
中文：3243字
英文：8445字
SWOT是指“优势”（Strengths）、“弱势”（Weaknesses）、“机会”（Opportunities）和“威胁”（Threats）的第一个英文字母的缩写。在现代企业管理中，通过SWOT分析，可以结合企业所处的环境对企业的内部能力和综合素质进行较为客观的评价，弄清企业相对于其它竞争对手所处的优势、弱势、机会和威胁，提醒企业制定相应的竞争战略，使企业永远立于不败之地位。
一个企业的优势是指该企业相对于竞争对手而言所具有的良好的企业形象、完善的服务系统、先进的工艺设备、独特的经营技巧、稳定的市场地位、与买方、供方和企业员工之间诚信的协作关系以及企业所拥有的优势资源、技术、产品以及其他特别的核心竞争力。
一个企业的弱势是指影响该企业经营效果和效率的不利因素和特征，诸如公司形象较差、内部管理混乱、缺乏明确的企业战略、缺少某些关键技能或能力、研究与开发工作滞后、设备陈旧、产品质量不高、成本过高、销售渠道不畅、营销技巧较差等，它能使企业在竞争中处于弱势地位。
一个企业的机会是指企业经营环境中可以获得的重大的有利形势，诸如出现新的细分市场、获得较快的市场增长、企业产品线的扩展、出现较多的新增顾客、竞争对手出现重大决策失误或因骄傲自满而停滞不前、企业实现纵向一体化、绕过有吸引力的外国市场的关税壁垒以及政府调控的变化、企业经营环境的变化、竞争格局的变化、技术的变化、客户和供应商关系的改善等因素，都可以视为机会......
The SWOT analysis
The SWOT means “Strengths”、 “Weaknesses”、 “Opportunities” with “Threats” of the first English letters. In the modern enterprise management, through SWOT analysis, can evaluate objectively with enterprise internal ability and integrated quality combining enterprise environment. Clear that enterprise relative to other competitors in the strengths, weaknesses, opportunities and threats and remind enterprises to formulate corresponding competition strategy to make enterprises in the place of business forever.
An enterprise's advantages means the enterprise relative to the competition having good enterprise image、perfect service system、the advanced technology and equipment、the unique management skills、stable market position、with the buyer、the supplier and the enterprise employees sincere cooperation relations and the advantage resources owned enterprise、technical、products and other special core competitiveness.
An enterprise's threat means the major disadvantage factors in the environment, constitute the constraints and obstacles of the enterprise development. As joining new competitors、slowing market development speed、in the industry strengthening the competitive position of the buyer or the supplier、changing the policy of the government、the key technology of change etc can become threat of enterprise future success. As the opportunities everywhere, enterprises always exist factors of having threatened effect on enterprise's development ......
