杭州入境旅游市场深化发展策略探讨.rar

杭州入境旅游市场深化发展策略探讨

 杭州入境旅游市场深化发展策略探讨
Strategies on intensifying inbound tourism of Hangzhou

 包括论文，开题报告，任务书，文献综述，外文翻译

摘  要：  近年来杭州入境旅游市场发展迅猛，入境旅游人数增加，旅游客源地呈现多元化发展。但是旅游产品过于单一，国际化服务意识的欠缺，使得如何再次提升杭州旅游品牌的知名度和品牌价值成为当前杭州入境旅游市场急需解决的问题。本文将从政府参与，大力拓展入境旅游客源市场，政企联手以及加强对旅游人才的培训等几方面来为杭州入境旅游市场的深化发展提出策略建议。

Abstract: In recent years, Hangzhou enjoys the rapid development of inbound tourism,the increasing number of inbound tourists and the diversified target markets.However, the oversinple tourism product and the lackness of international service awareness ,making urgent needs to adress the problem of enhancing brand awareness and brand value of inbound tourism in Hangzhou.In this paper, the author suggest the government should be involved in trying hard to develop the inbound tourism source markets.Moreover, government and enterprises are surposed to join hands .Strategies are given on the intensifing of inbound tourism in Hangzhou.

关键词：  杭州市 ;入境旅游 ;深化发展 ;策略建议
Keywords: Hangzhou ; inbound tourism ; intensification ; strategy