浅析影视旅游中以影视作品为媒介的旅游目的地营销.rar

浅析影视旅游中以影视作品为媒介的旅游目的地营销
Ａnalysis television works as medium for destination marketing

包括论文，开题报告，任务书等完整毕业表格资料

摘要：影视作品的推出和风靡，不仅能提高拍摄地的知名度，还能成为游客旅游目的地的选择因素之一，更重要的是对拍摄地旅游经济有着巨大的促进作用。影视旅游在我国尚处于起步阶段，但其对旅游的推动作用日趋明显，近年来开始受到学者们的关注。本文从影视旅游发展现状出发，分析影视作品对旅游目的地的影响，并以经典影视作品为例说明影视作品的作用。最后，对今后中国的影视旅游的发展提出相应的建议。

Abstract: Movie and TV tourism is a new travel form. In this paper，beginning with the present situation of television tourism development, analysis the effect of movie and television works to destination marketing, and classic films as an example for the role of film and television works. Finally, some suggestion and measures for development in movie and TV tourism of china are proposed according to current situations in china.

关键词：影视旅游; 影视作品; 旅游目的地; 旅游活动

Key word: the movie and TV tourism; effective; development; destination marketing