新媒体对旅游业发展的影响.rar
新媒体对旅游业发展的影响,摘要：近年来新媒体的兴起对传统的大众媒体造成了不小的打击。电视、报纸、杂志、广播这些传统的传播方式已经不能满足现在年轻人和高学历的中年人的需要，传统大众媒体所拥有的受众正日益减少。这样的现状使得长期依赖于传统大众媒体进行广告等宣传的旅游业不得不做出相应的调整。新媒体的力量不容小觑，并且在不断的壮...
该文档为压缩文件,包含的文件列表如下:
内容介绍
原文档由会员 bshhty 发布
新媒体对旅游业发展的影响
摘要：近年来新媒体的兴起对传统的大众媒体造成了不小的打击。电视、报纸、杂志、广播这些传统的传播方式已经不能满足现在年轻人和高学历的中年人的需要，传统大众媒体所拥有的受众正日益减少。这样的现状使得长期依赖于传统大众媒体进行广告等宣传的旅游业不得不做出相应的调整。新媒体的力量不容小觑，并且在不断的壮大之中，如果我们能很好的利用新媒体的优势，让它为旅游产品宣传促销做贡献，扩展旅游产品的知名度，拓宽旅游产品的销路，加深旅游产品在消费者心中的影响，从而达到发展旅游业的目的。那么这样的结果将是大家都希望看到的。
Abstract: In the resent years, the growth of new media has a great effect to the traditional popular media, such as TV, newspaper, magazine and broadcast. The traditional popular media can no longer satisfy the youth and the high educated midlife people. This situation compelled the tourism, which relied on the traditional popular media for drumbeating, to make relevant regulation. The power of new media is enormous already and increscent still. In order to develop the tourism, if we can make better use of the power of new media and let new media offers to the drumbeating, such as, exploit the popularity of the tourism products, exploit the market of the tourism products, and grow on the client, it is no doubt that the result must be somewhat we all hoped.
关键字：旅游业； 营销； 新媒体； 携程网
Key words: tourism; drumbeating; new media; ctrip
摘要：近年来新媒体的兴起对传统的大众媒体造成了不小的打击。电视、报纸、杂志、广播这些传统的传播方式已经不能满足现在年轻人和高学历的中年人的需要，传统大众媒体所拥有的受众正日益减少。这样的现状使得长期依赖于传统大众媒体进行广告等宣传的旅游业不得不做出相应的调整。新媒体的力量不容小觑，并且在不断的壮大之中，如果我们能很好的利用新媒体的优势，让它为旅游产品宣传促销做贡献，扩展旅游产品的知名度，拓宽旅游产品的销路，加深旅游产品在消费者心中的影响，从而达到发展旅游业的目的。那么这样的结果将是大家都希望看到的。
Abstract: In the resent years, the growth of new media has a great effect to the traditional popular media, such as TV, newspaper, magazine and broadcast. The traditional popular media can no longer satisfy the youth and the high educated midlife people. This situation compelled the tourism, which relied on the traditional popular media for drumbeating, to make relevant regulation. The power of new media is enormous already and increscent still. In order to develop the tourism, if we can make better use of the power of new media and let new media offers to the drumbeating, such as, exploit the popularity of the tourism products, exploit the market of the tourism products, and grow on the client, it is no doubt that the result must be somewhat we all hoped.
关键字：旅游业； 营销； 新媒体； 携程网
Key words: tourism; drumbeating; new media; ctrip
