面对原材料价格波动的铝制品价格应对策略研究（本科毕业论文设计）.doc

摘 要

近年来，受工业生产加快和固定资产投资规模扩大的影响，工业品生产用的原材料价格持续上涨，直接造成了产品的市场价格波动。价格的频繁变动使得企业难以准确预测成本和利润。进而无法快速响应客户需求，降低了企业的市场竞争能力。本文经过分析，首先清楚讲述了目前国内外原铝市场价格波动以及铝制品市场空间实况，明确大力发展铝制品具有可能性；并从供应链成本管理的角度分述了原铝供应商→铝制品行业→下游购买者供应链上可采取的各成本控制策略：针对上游供应商的库存与采购策略，企业内部的成本控制方法应用以及成本向下游购买者传递等等；并将重点放在了针对下游购买者的价格传递机制上，建立价格传递系数模型，分析价格传递系数与其各影响因素之间的关系，最终落脚到当原铝价格变动时，如何利用价格传递系数各铝制品定价提供依据。完成本次研究的核心内容；最后通过实例演示了价格传递系数的应用方式及具体过程。此次研究成果可应用到其它各相似领域的定价策略中。

关键词：铝制品，价格波动，价格传递

















ABSTRACT

In recent years,because of the impact of industrial production speeding up and the expansion of fixed assets investment scale, the prices of the raw materials using in industrial production continue to rise,which has direct result of the fluctuations of market price. The frequent changes in prices makes it difficult to accurately predict business costs and profits, thus unable to respond quickly to customer demand, reducing their market competitiveness. Through this analysis,we can see the truth of the current domestic and international market price fluctuations in primary aluminum,and aluminum products market space in fact.And it is possible to vigorously develop aluminum products.In addition,this paper shows the cost controlling strategis on the supply chain of sub-suppliers in the primary aluminum → aluminum products → buyers downstream industry in the eye of supply chain cost management: inventory and procurement strategy according to upstream suppliers, the applications of cost controlling strategis when in the enterprise, and price transferring to the purchasers, and so on.Then it will focus on the price transmission mechanism for the lower reaches who purchase the aluminum products, establish the price transfer coefficient model and analyze the relationship between price transferring coefficient and its factors.And finally it will be home to how to use the price transferring coefficient to service for aluminum products pricing when the primary aluminum price fluctuats,which is the center thing we should study. Finally, examples demonstrated the price of the transfer coefficient and the specific ways of using the process. The research results can be applied to other areas of similar pricing strategy.

Key words：aluminum products, price fluctuations, price transmission














目 录

中文摘要 Ⅰ
ABSTRACT Ⅱ
目录 Ⅲ
1绪论
1.1研究背景及研究意义
1.2国内外研究现状
1.3研究思路及研究内容
2原铝市场及铝制品市场分析
2.1原铝市场
2.1.1铝在经济发展中的地位
2.1.2 国内外铝市场价格走势回顾
2.1.3 国内外铝市场展望
2.2铝加工市场
2.2.1国内铝加工业现状
2.2.2铝加工业市场空间预测
2.2.3行业面临的机遇
2.2.4我国铝制品市场存在的主要问题分析
3原铝价格波动下的应对策略
3.1成本向上游供应商传递—采购及库存策略
3.2企业内部消化—成本控制方法应用
3.3成本向下游购买者传递—铝制品价格策略
4铝制品价格策略研究
4.1价格传递机制分析
4.2价格传递系数分析
4.2.1价格传递系数影响因素分析
4.2.2价格传递系数与利润额的关系分析
4.3基于价格传递系数的产品定价策略
5实例分析
5.1数据收集
5.2数据分析
6 结论
参考文献