某市卷烟物流配送路径规划研究（本科毕业论文设计）.doc

摘要

中国是世界上最大的烟草生产和消费大国，烟草工业在国民经济中占据着举足轻重的地位。烟草企业建立现代企业模式，对卷烟销售体系的各个环节进行高效统一的管理，突破固有的传统营销模式，进行营销管理的创新和探索，是企业降低成本、捕捉市场、提高核心竞争力的重要手段和方式，是我国加入WTO后烟草企业应对国外烟草巨头挑战的重大策略和举措。某市市作为一个新兴的直辖市，大城市带大农村的市场格局，使得建立一种新型营销网络销售模式显得尤为重要和急迫。
论文参阅大量卷烟配送知识和实地调查为基础，参考了大量物流配送、供应链管理等相关文献资料，借鉴成功经验，理论联系实际，针对某市市现在卷烟网络建设的现状和存在的问题，深度挖潜，运用物流配送等相关理论，提出通过资源的重新分配和整合，进行配送的重新规划设计，发展卷烟物流，完善配送体系。
论文通过对现有某市配送路径进行了系统的研究，结合系统工程、运筹学等相关的知识，进行了系统的评估和改善，并结合实际对改善前后进行了比较。希望通过改善后的配送线路能够达到预期目的以提高配送效率、降低配送成本，从而推动整个某市市烟草行业的健康发展。
论文主要内容具体分为四个部分:绪论部分论述了论文的研究背景、国内外现状，论述了我市烟草行业加入WTO后面临的挑战以及在烟草行业进行优化改善的重要性；第二部分是基础理论部分，通过对现代物流配送理论的探求，将其作为某市卷烟物流改善的理论指导；第三、四部分是本文的重点，第三部分对某市市现有卷烟现状进行介绍。第四部分紧接第三部分，对现有我市卷烟配送现状进行评价，并提出对某市市烟草配送路径规划的改善和方案；在最后是结论和建议部分，通过对前面的总结性回顾，提出某市市烟草物流配送的改善结论和建议。


关键词：卷烟物流，配送，路径








Abstract

China is the largest tobacco manufacturing and consumptive market around the globe, and the tobacco industry hold its very vital position in national economy. The notion of establishment of model tobacco corporations includes the effective management in each tache of cigarettes sales, breaking the traditional sales mode and engaging in the innovation of sale management. The innovation concept should be considered as the important ways to lower the cost, expand the market and enhance the competition by the tobacco corporations and it is also vital for the democratic tobacco industry to confront the challenge of foreign tobacco corporations after China entered WTO. When coming Chongqing which is a new municipality with the specific market pattern consisting of huge city consuming population and huge countryside one, the establishment of modern sales network is in emergency.
In this paper, the author sees a lot of knowledge and cigarette distribution is based on field surveys, a large number of reference materials distribution, supply chain management, and other relevant literature, from the successful experience of linking theory with practice, for Chongqing Municipality now cigarettes network construction and the status of the existing problems, Deep tap the potential, the use of logistics and distribution, and other relevant theory, put forward by the re-allocation of resources and integration, distribution of the re-planning the design, development cigarette logistics, improve the distribution system.
The author of Chongqing through the existing distribution path to a systematic study on the combination of systems engineering, operations research and other related knowledge, a system of assessment and improvement, combined with actual before and after the improvements were compared. Hope that by improving the distribution lines to achieve the desired objectives to improve distribution efficiency and reduce distribution costs, thereby promoting the entire city of Chongqing for the healthy development of the tobacco industry.
The specific content of this paper is divided into four sections: Introduction part of a thesis on the research background, the status quo at home and abroad, a city on the tobacco industry after joining the WTO and the challenges facing the tobacco industry to optimize the importance of improving the second part is Basic theory of modern logistics and distribution through the theory of exploring, as Chongqing cigarette
logistics to improve the theoretical guidance of the third and fourth part of this paper is the focus of the third part of Chongqing Municipality on the existing status of cigarettes. Part IV immediately after the third part of the existing city to eva luate the status quo distribution of cigarettes and tobacco by the Chongqing Municipality to improve the distribution path planning and programmes; is in the final conclusions and recommendations, through the front of the wrap-up review, Chongqing Municipality to improve logistics and distribution of tobacco conclusions and recommendations.


Key words： Cigarette Logistics, distribution, path



























目 录

摘要 I
Abstract II
目录 IV
1 绪论 1
1.1研究背景及问题的提出 1
1.2国内外研究现状 1
1.2.1国内外烟草行业物流配送现状 1
1.2.2物流配送路径规..